Digital Marketer at Goonite Hygiene

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
3 years ago

Additional Details

Job ID
2038
Job Views
90

Job Description



Job Description



  • Lead the planning and execution of the digital marketing strategies to promote our organization.

  • Plan, organize and manage all e-mail campaigns, events, social media pages and relevant creative content per the marketing calendar to drive traffic and increase conversions on the website.

  • Manage online customer acquisition and retention programs including SEO, email, affiliate, and graphics and social marketing.

  • Investigate, recommend and implement new enhancements that can increase revenue, brand awareness and improve overall customer experience by analyzing the results of ongoing efforts.

  • Responsible for meeting or exceeding marketing revenue targets and developing plans to make up for any shortfalls in revenue

  • Use Google Analytics and other business tracking tools to make strategic and tactical recommendations

  • Benchmark, measure and analyze results of online and offline marketing initiatives such as e-mail campaigns, events, promotions, SEO marketing, affiliate program and future online marketing initiatives.

  • Cooperate with the web developers to make necessary changes in the website if necessary

  • Excellent knowledge of Photoshop and Video editing.

  • Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages

  • Provide recommendations and execute/manage strategies for content development in coordination with SEO goals – general and keyword specific


Job Requirements



  • HND / B.Sc, preferably but not necessarily in Marketing

  • 1 - 3 years working in Search Engine Optimization(SEO), Social Media Marketing and basic Graphics Design in a data-driven marketing team.

  • Age: Between 25-35 years old.

  • The person should reside in the Island/Lekki.


Additional Information:



  • Ability to take a project, break it down into deliverables and due dates, assign responsibility to team members and follow through till the project is delivered on time

  • Proven SEO/SEM experience managing PPC campaigns across Google, Yahoo and Bing.

  • Solid understanding of performance marketing, conversion, and online customer acquisition

  • Proven experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends, Google Adwords, Keyword Planner, Search Console).

  • Working knowledge of HTML, CSS, and JavaScript development and constraints.

  • Proficiency in Graphics Designing, MS Excel, PowerPoint, and Word.

  • Experience in generating and executing on marketing ideas.

  • Understanding of our target audience and how to reach them

  • Understanding of Lagos marketing terrain ((Press, Communities, Events & Conferences, Social Media, etc.)

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