• Application Deadline:
• Position: Product Marketing Specialist


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 3 years


• Location Lagos


• Job Field Media / Advertising / Branding 
  

About

CrandTechnologies is a fintech startup with a really interesting project in the pipeline.

Job Description

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  Develop, implement, and track marketing programs such as email, social media, or digital campaigns, and events

  
  


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  Collaborate with other internal teams (e.g. product and sales) to develop and monitor strategic marketing initiatives

  
  


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  Analyze and report on the performance and efficiency of campaigns

  
  


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  Conduct market research and analyze trends to identify new marketing opportunities

  
  


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  Develop and create marketing materials, such as sales and product collateral, and ensure brand guidelines are met.

  
  


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  Write, proofread, and edit creative and technical content across different mediums.

  
  


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  Work with external agencies and vendors to execute marketing programs.

  
  


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  Working with designers to develop new product lines based on consumer trends and market research

  
  


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  Conducting research on consumer buying habits and preferences to identify potential markets for new products or services

  
  


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  Creating detailed reports on product performance metrics such as sales volume and profit margins

  
  


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  Developing marketing strategies for new product launches, including pricing models, distribution channels, and anticipated demand for the product

  
  


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  Planning events such as trade shows or convention to showcase new products or services

  
  


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  Monitoring competitors’ products and marketing efforts in order to identify opportunities for product improvement

  
  

Preferred Experience

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  3 years Proven experience as a Product Marketing Specialists

  
  


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  Proven experience in Ad campaign management.

  
  


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  Experience in market analysis

  
  


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  Familiar with product marketing tactics (e.g. integrated marketing campaigns)

  
  


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  Working knowledge of web analytics tools (Google Analytics, WebTrends)

  
  


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  Excellent communication skills.

  
  


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  Articulate and able to perform demonstrations that engage and inspire.

  
  


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  Deadline-driven, and willing to work after hours.

  
  


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  A strong growth mindset.

  
  


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  Understanding of search engine algorithms and ranking methods

  
  


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  Knowledge of keyword research and data mining tools

  
  


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  Able to complete competitive analysis of other companies within the industry

  
  


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  Comfortable analyzing high volumes of data on a daily basis

  
  


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  Experience with other aspects of marketing, such as sales customer growth and promotion.

  
  

Additional Information

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  Contract Type: Full-Time

  
  


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  Location: Lagos

  
  


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  Education Level: Bachelor's Degree

  
  


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  Experience: > 3 years

  
  


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  Possible full remote

  
  


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  Salary: between 300$ and 500$ / month