• Application Deadline: Fri, 4 Nov 2022 00:00:00 GMT
• Position: Brand Communication Executive


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 3 years


• Location Lagos


• Job Field Media / Advertising / Branding 
  

The Brand Communication Executive will report to the Head of Corporate Strategy, who will report to the Chief Strategy Officer. He / She will join the team and will be

responsible for providing media insights and foresights that will be used to create a strategic foundation to achieve the following objectives:-

Increase in student population

• Increase of international student


• Increase in boarding population


• Achieve ranking as one of the top 5 schools in Africa and put the school on “top of mind” across Africa.

Job description for Brand

Communication Executive

• Plan and execute all website, SEO/SEM, marketing database, email, social media and display advertising campaigns


• Plan and execute marketing campaigns for admissions and entrance examinatio


• Identify opportunities for marketing/PR that can


• lead to the primary objective of increasing student populatio


• Offline review of target markets segments and activities within the organisation for PR worthy events


• Measuring and reporting on the performance of all digital marketing campaigns


• Design, build and maintain the school’s social media presence


• Measure and report performance of all digital marketing campaigns, and assess against set goals (ROI and KPIs)


• Identify trends and insights, and optimize spend and performance based on the insights


• Website audit, review and regular updates


• Generation of content and clever writing for the school’s blog


• Explore partnership opportunities that can lead to increase in top of mind awareness and also generate leads for follow-up


• Create and adopt a system to engage and track leads generated from acquisition channels


• Plan, execute, and measure experiments and conversion tests


• Collaborate with internal teams to create landing pages and optimize user experience


• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points


• Instrument conversion points and optimize user funnels


• Develop strategic relationships with agencies and other vendor partners


• Evaluate emerging technologies and provide recommendations where necessary


• Engage in physical sales calls to feeder schools and targeted high profile housing estates

 Requirements

• BSc. degree in marketing or a related social science field


• Proven working experience in digital marketing


• Proven working experience in relationship management


• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns


• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate


• Experience in optimizing landing pages and user funnels


• This person must be organized, resourceful, creative, and have strong interpersonal skills.


• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)


• Working knowledge of ad serving tools (e.g., DART, Atlas)


• Experience in setting up and optimizing Google Adwords campaigns


• Working knowledge of HTML, CSS, and JavaScript development and constraints


• Strong analytical skills and data-driven thinking


• Up-to-date with the latest trends and best practices in online marketing and measurement


• The candidate should have a strong grasp of current marketing tools and strategies


• Must be able to lead integrated digital marketing campaigns from concept to execution