Research industry-related topics (combining online sources, interviews and studies) 

Write clear marketing copy to promote our products/services 

Prepare well-structured drafts using Content Management Systems 

Proofread and edit blog posts before publication 

Submit work to editors for input and approval 

Coordinate with marketing and design teams to illustrate articles 

Conduct simple keyword research and use SEO guidelines to increase web traffic 

Promote content on social media 

Identify customers’ needs and gaps in our content and recommend new topics 

Ensure all-around consistency (style, fonts, images and tone) 

Update website content as needed 

Manage the entire online and offline marketing and branding of the company 

Design, build and maintain our social media presence across all channels. 

Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs). 

Identify emerging industry trends and insights, and ride on it. measure performance based on the insights. 

Brainstorm new and creative growth strategies based on market behaviours 

Plan, execute, and measure experiments and conversion tests. 

Collaborate with internal teams to create landing pages and optimize user experience. 

Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. 

Instrument conversion points and optimize user funnels. 

Collaborate with agencies and other vendor partners within the brand management space to grow brand exponentially within a given time frame. 

Evaluate emerging technologies and advice on possible deployment. 

Provide thought leadership and perspective for adoption where appropriate. 

All other marketing and branding activities