• Application Deadline: Fri, 7 Oct 2022 00:00:00 GMT
• Position: Media and Digital Marketing Manager


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 2 - 5 years


• Location Lagos


• Job Field Media / Advertising / Branding 
  

Job Purpose Statement

• You will support our marketing efforts using traditional, new media and digital tools.


• Creatively handle media buy and assets. Ensure proper utilization of various online marketing tools, like websites, Google, Meta platforms, podcasts, and blogs etc.


• Will work with different teams to coordinate our marketing, advertising, and promotional activities.


• Ultimately, should be able to promote our company and increase client engagement and revenue.

Job Description

• Develop a cost-effective Media strategy.


• Design digital media campaigns aligned with business goals.


• Coordinate the creation of digital content (e.g., website, blogs, press releases and podcasts).


• Manage end-to-end digital projects.


• Establish our web presence to boost brand awareness.


• Maintain a strong online company voice through social media.


• Liaise with Mews and print media practitioners to create right narratives and ensure optimal exposure of the brand.


• Work with Sales and Product development teams to ensure brand consistency.


• Suggest and implement direct marketing methods to increase profitability.


• Monitor ROI and KPIs on all media assets.


• Stay up to date with digital media developments.


• Monitor SEO and user engagement and suggest content optimization.


• Communicate with industry professionals and influencers via social media to create a strong network.

Required Qualifications / Experience

• B.Sc Degree in Marketing, Digital media or relevant field.


• Additional qualification in web design or animation is a plus.


• 2 - 5 years' relevant experience in a communications role.


• Proven work experience as a Media specialist or Digital marketing manager.


• Solid knowledge of Photoshop, Final Cut Pro, Premiere Pro, Audacity or other media editing software.


• Experience with visual communication principles and media buying.


• Familiarity with web design and content management systems.


• Excellent analytical and project management skills.

Skills and Competencies:

• Excellent verbal, written, and interpersonal skills.


• Good time management and organizational skills.


• Proficient in Microsoft Office, content management systems, and social media platforms.


• Social Media Strategist using social media for brand awareness and impressions.


• Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practices.


• Understanding of SEO and web traffic metrics.


• Experience with doing audience and buyer persona research.


• Good understanding of social media KPIs.


• An ability to multitask and perform under tight deadlines.


• Strong verbal and written communication skills.