• Application Deadline: Wed, 19 Oct 2022 00:00:00 GMT
• Position: Analyst - Customer Analytics East


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 3 - 7 years


• Location Lagos


• Job Field Media / Advertising / Branding 
  

Reports To: Manager Customer Analytics

Division: Marketing

Description

• Collect, analyze, interpret, and summarize data in preparation for generation of statistical and analytical reports and provide intelligence that supports decision-making.


• Coordinate data requests with respect to pre and post return on investment data extraction, data sample for analytics, and other ad-hoc requirements


• Maintain computerized collection and track relevant data and appropriate records of research methods and results


• Utilize specified statistical software to analyze and interpret research data, as appropriate to the individual position


• Extract qualifying data, based on defined campaigns and according to the approved campaign road map as well as manage and update engine room tools


• Provide support to campaign segmentation analyst as required


• Contribute and participate in campaign idea generation meetings and cross functional Customer Lifecycle Management meeting as required


• Develop and utilize data collection instruments and methods for the evaluation and quality control of research or operational data


• Perform Customer Lifecycle Management data analysis and requests


• Demonstrate broad understanding of Big Data end-to-end ecosystem and dependencies to identify trends in customer dynamics


• Interface with financial analysts and business units to understand their data requirements and reporting needs


• Liaise with product management managers to understand the data needed to support and monitor product performance


• Monitor network coverage and QoS to identify competitive weakness and strength areas

Education:

• First degree in Economics, Statistics, Mathematics, Computer science, Engineering, or any related field


• Fluent in English

Experience:

3 - 7 years’ experience which includes:

• 2 years in a business analyst or business analyst support role


• 2 years’ work experience within data analysis, programming, reporting or general business experience, including formal business/market analysis and data manipulation/mining experience


• Understanding of sales channel