• Application Deadline:
• Position: Analyst - Campaign Management (Digital Services)


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 3 - 7 years


• Location Lagos


• Job Field Media / Advertising / Branding 
  

Job Identification: 1629

Location: Ikoyi, Lagos

Job Category: MTN Level 2

Job Schedule: Full time

Reports To: Manager Campaign Management

Division: Digital Services

Job Description

• Implement and monitor Digital Services’ advertising and campaign strategy


• Adhere to, review, and update consistent, efficient, relevant, and standard policies, processes, and procedures for managing Digital Services’ campaigns, channels, and platforms


• Collaborate with cross-functional teams to develop and conduct effective and efficient campaigns, channels, and platforms


• Ensure campaigns, channels, and platforms adhere to all MTNN and regulatory policies relating to digital products and services 


• Identify and fulfil the expectations, needs, and priorities of key internal stakeholders, e.g., CEX, CR, CS, EB, Finance, Foundation, HR, IT, Marketing, Networks, Risk & Compliance, and S&D from a campaign, channel, and platform perspective


• Implement an intra-divisional Internal Stakeholder Engagement Strategy which includes but is not limited to the rationale for regular engagements (cross-functional meetings, sessions, and workshops), engagement format, communication plan, implementation plan, monitoring and review plan, performance metrics


• Monitor the documentation, development, testing, and launch of campaigns, channels, and platforms according to the relevant Policies, Procedures, & Processes Document to exceed targets as specified in the business plan


• Provide accurate, current, data-driven, relevant and understandable analysis, FAQs, information, and reports – including but not limited to competitive intelligence, impacting trends, and weekly performance reports – as may be required to guide management decisions and support the business planning process


• Use effective and efficient campaigns, channels, and platforms to grow digital revenues and subscriptions to exceed targets as specified in the business plan


• Monitor digital revenues and subscriptions to confirm the validity of the associated business case as specified in the business plan, if necessary 


• Monitor the design, documentation, development, implementation, testing, and launch of campaigns, channels, and platforms


• Using campaign results, identify new opportunities such as features, growth areas, markets, and trends

Education

• First Degree in Marketing, Mass Communication or any related discipline


• Certification or training in (Agile) Project Management will be an advantage


• Fluent in English

Experience:

• 3 - 7 years’ experience including:
  
  
  
  • Minimum of three (3) years in a small- or medium-sized organization
  
  
  • Experience in digital marketing, growth marketing, campaign analytics and performance evaluation
  
  
  
  


• Excellent communication, interpersonal, and writing skills; Advanced ability to build strong working relationships across the organization, influence stakeholders, and work as part of a cross-functional team


• Experience in Information Technology, OTT, or telecommunications will be an advantage


• Ability to analyze and identify critical business/customer/product metrics and negotiate with vendors and suppliers on technical and commercial matters will also be an advantage


• Proficiency in Microsoft Office (Excel, PowerPoint, and Word).