• Application Deadline: GMT
• Position: Search Engine Optimization (SEO) Specialist


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 4 years


• Location Lagos


• Job Field ICT / Computer 

The Role

• We are looking for an analytical SEO Specialist to join our Marketing, Branding & Communications (MBC) team.


• In this role, you will coordinate SEO efforts, including onsite and offsite optimization and keyword expansion research.


• Your goal will be to ensure that content is search-engine friendly and optimized to build a strong online presence and increase profitability.

Responsibilities

• Apply effective SEO strategies to attract and engage the target audience and convert visitors into customers


• Measure the effectiveness of strategy (rankings, traffic, conversions) and make decisions based on data


• Perform large-scale keyword research and search market analysis


• Analyze competitor's metrics and techniques to benchmark against the company


• Collaborate with the data, product, and engineering teams to use data-driven approaches to help guide decisions to improve SEO health


• Perform ongoing keyword discovery, expansion, and optimization


• Research and implement search engine optimization recommendations


• Collaborate with team members to drive SEO in content creation


• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords


• Conduct keyword research using various tools


• Track important SEO metrics including organic traffic, conversion rates and time spent on page


• Update older content and recommend effective calls to action (CTAs) to improve user engagement


• Develop and implement link building strategies and manage backlinks to build online authority


• Report on performance metrics comparing them to SEO goals and benchmarking data


• Follow SEO trends and stay up to date with new tools and practices.

Ideal Profile

• Bachelor's Degree in Marketing, Quantitative Field, e.g. Economics, Mathematics, or Statistics, or a related discipline


• Minimum of 4 years of experience in an SEO Analyst or similar digital marketing role


• Strong analytical skills


• Deep understanding and experience with Google Analytics, SEO techniques and analytical tools


• Hands on search engine optimization and data analytics experience


• Great understanding of web analytics, algorithm changes, and the nuances of links within the SEO ecosystem


• Up to date with the latest trends and best practices in SEO


• Experience with SEO A/B testing


• Working knowledge of HTML a plus


• Excellent attention to detail and an intuitive eye for customer needs beyond the obvious


• Ability to collaborate with cross-functional team members at all levels


• Ability to collect and interpret both qualitative and quantitative feedback


• Creative problem-solving skills


• Adaptable and willing to learn new techniques


• Strong communication skills.

What's on Offer?

• Attractive Salary & Benefits


• Fantastic work culture


• Opportunity to make a positive impact.


• This role is 100% remote, with globally competitive pay.