• Application Deadline: Mon, 24 Oct 2022 00:00:00 GMT
• Position: Marketing Communications Associate


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 1 - 3 years


• Location Abuja , Lagos


• Job Field Media / Advertising / Branding 
  


• Salary Range ₦150,000 - ₦200,000/month
  

Job Grade:     Associate

Department: Marketing & Admissions

Reporting to: Growth Project Manager - Nigeria

Contract:        3 Months Consultancy.

Location:        Nigeria.

We are supported by some of the leading investors in the region and a partnership with Mastercard Foundation that helps us deliver far greater affordability through selective scholarships and financial aid.

Our Mission and Vision

Our vision: A world in which anyone can create their future

It is the goal out in front of us that keeps us striving for more and we are doing this through:

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  Creating products that connect people from where they are now to where they would like to go for their future. 

  
  


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  Focussing on broadening the pool of people who can create their future by scaling into new geographies. 

  
  


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  Offering Market-aligned skills education to create futures.

  
  

Our mission is to build talent and opportunities through transformative, tech-based learning experiences  and we do this by:

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  Taking a student-centric approach where students define what opportunities they are looking for and Moringa works to meet their expectations.

  
  


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  Not teaching for the sake of getting students in the door, but to truly transform their sense of self-confidence and belief through soft and technical skilling. 

  
  

Our Culture

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  Employees enjoy a fun, collegial startup environment

  
  


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  You will be surrounded by talented, friendly, brilliant, & entrepreneurial professionals who work hard to provide the best customer experience of its kind in the bootcamp world.

  
  


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  We are committed to employee health & wellness: we truly believe that you need to take care of yourself first. 

  
  

We understand the value in remote working and support it as needed whilst also providing opportunities for our team members to come together and connect with each other in person.

Job Summary

This role will be focused on enhancing Moringa’s visibility in the West African market — to customers, the public and Media. For this role you will be required to work closely with Moringa’s Growth Project Manager based in Nigeria to ensure the successful launch of Moringa’s Software Engineering Bootcamp and short courses. 

The Marketing Communications specialist is responsible for representing Moringa externally, driving marketing partnerships, developing and implementing community engagement initiatives that increases brand visibility and drives lead generation through but not limited to offline channels.

You will take a lead role in strategizing, planning, implementing and measuring outreach, events & partnerships initiatives for the following customer segments:-

1. 
   

   Prospective students

   
   


2. 
   

   Prospective partnerships

   
   


3. 
   

   Prospective stakeholders that drive lead generations including: Employer Partners Youth Organizations, Universities, Community Leads, Tech Communities, High School communities

   
   

Key Responsibilities

Functional:

Strategy

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  Work with the Growth Project Manager to develop and implement comprehensive and innovative marketing strategies.

  
  

Events 

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  Planning and executing successful thought partnership events,lead generating events and awareness creation events.

  
  


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  Coordinating all online and offline events e.g workshop events, attending education expos and exhibitions, partnership events, launches, conferences to realize our goals Drive and support admissions with activities that enable pipeline conversions

  
  


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  Overseeing the procurement process related to upcoming events; like marketing collateral, give-aways and gifts for speakers.

  
  


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  Create and oversee all event calendars and checklists for related activities.

  
  


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  Ensure continuous improvements of events/ processes are undertaken and necessary remedial actions are introduced as effectively as possible.

  
  


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  Monthly update of events & communication work-plan to be shared with the growth project manager

  
  

Partnerships

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  Submit proposals to engage potential tech community partners on behalf of Moringa School this includes developing concepts, gathering and formatting information and preparing clear communications

  
  


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  Work collaboratively and seamlessly with partner organizations.

  
  


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  Develop event concepts to drive partnership engagement 

  
  

Research

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  Assist with market research and developing plans for increasing Moringa School’s brand awareness through community engagement

  
  


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  Assist with competitor, customer behaviour, product research and analyze market data with Product Marketing Managers for decision making

  
  

Social Media

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  Brand engagement and communication - sharing content regularly across all social media platforms while replying to comments, messages etc.

  
  


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  Monitor sentiment analysis from audience engagement

  
  

Organizational:

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  Communicate with colleagues and share insights on Slack

  
  


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  Utilise the OKR tool to update task status

  
  


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  Weekly coordination and training with Growth Project Manager & Product Marketing Manager

  
  


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  Participate in weekly team kickoffs and monthly assemblies

  
  

Reporting:

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  Performance against OKRs

  
  


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  Periodic reports on events, outreach, partnerships & research projects

  
  


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  Periodic reports on social media engagement and communications

  
  

Key Relationships

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  Growth Project Manager- Nigeria

  
  


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  Director of Marketing and Admissions

  
  


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  Product Marketing Managers

  
  


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  Admissions Assistant- International Markets

  
  

About You

Required (Education and Experience):    

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  Bachelor's Degree 

  
  


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  2 - 3 years work experience in PR, Communications, Events Management, Community Outreach and/or Marketing is highly desirable

  
  


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  Proven success in meeting and exceeding performance goals.

  
  


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  Must have documented successful partnership cultivation experience

  
  


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  Event Management & project management skills is a plus

  
  


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  Experience working in the tech ecosystem and or educational institution is highly preferred

  
  

Soft Skills:

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  Has a strong performance orientation and skillful strategic thinking. Establishes clear expectations and continuously measures performance.

  
  


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  The ability to work through stringent deadlines with acute attention to detail is required. Maintains focus on priorities.

  
  


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  Self-starter with the ability to manage time effectively.

  
  


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  Demonstrates excellence in both oral and written communications. Knowledge of external communications and cultivation techniques are essential.

  
  


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  Ability to coordinate all aspects of an event including – logistics, correspondence, financial reports, and printed materials.

  
  


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  Ability to interact with partners and is comfortable with public speaking

  
  

Technical Skills

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  Proficiency in Microsoft Office and Google Drive

  
  


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  Proficiency in proposal writing, reports & creating presentation decks

  
  


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  Proficiency in event planning & marketing is required

  
  


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  Proficiency in project management skills (task management, budgeting, prioritization, delegation and task separation)

  
  


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  Proficiency in social media skills

  
  

Key Competencies:

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  Very strong work ethic

  
  


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  Extremely organized

  
  


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  Planning skills

  
  


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  Passionate about tech and marketing

  
  


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  Professionalism

  
  


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  Strong and Open Communication

  
  


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  Community Driven

  
  


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  Values teamwork

  
  

Key Performance Indicators:

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  Objective driven and impactful community engagement activities

  
  


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  Lead generation and enrollment for Moringas courses in West Africa

  
  


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  Quality of attendance (ensuring the attendees profile are actually the target audience intended for the initiatives)

  
  

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  Increased Moringa School brand awareness among target audience

  
  


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  Positive feedback on relationship with Moringa School from partners

  
  


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  Decision making driven insights from market research and customer sentiment analysis

  
  

Career Growth & Development

We do not believe that an organization can grow without the growth & development of its staff.  At Moringa, we are consistently building systems to invest in the growth of our employees. We are deeply invested in offering career growth within Moringa, provide actionable feedback through “weekly check-ins” & thorough career reviews.

We will work together with you to craft roles that both support the needs of the organization and that you can be passionate about.