• Application Deadline: Mon, 31 Oct 2022 00:00:00 GMT
• Position: Product Marketing Manager


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 5 - 7 years


• Location Lagos


• Job Field Media / Advertising / Branding 
  

Responsibilities

• Take the lead role in managing and executing the strategic product marketing plans to drive revenue including how value prop gets delivered to customers and partners


• Identify opportunities and represent the view of the market by conducting industry research, including deep quantitative, qualitative, and competitive analysis


• Conduct ongoing market research to inform our segmentation, positioning,messaging, and lifecycle strategies


• Analyze product performance, synthesize customer feedback, and advocateimprovements


• Improve funnel metrics, helping us better define customer intent and metrics acrossacquisition, activation, retention and advocacy


• Supports the planning, management, delivery and testing of products to a widevariety of business units, clients and programs


• Own, drive, optimize go-to-market campaigns from product concept to launch andthe entirety of their lifecycles, to drive awareness and adoption of new and existingproducts


• And other responsibilities that support the business growth.

Qualification & Skills

• B.Sc / BA in Marketing, Communications or similar field


• 5-7 years of proven experience in product marketing (ideally inB2B/SaaS/Technology/Fintech)


• Familiar with marketing automation tools


• Power user of networking tools such as LinkedIn, Twitter, Facebook andInstagram


• Demonstrated ability in launching and growing innovative productsBackground in copywriting is a plus


• Ability to drive actionable insights and inform product and marketing strategiesfrom research and data


• You have experience launching software products to market, defining theproduct positioning, pricing and channel strategy.


• You have a solid understanding of the various disciplines across marketing, andhave experience creating successful omni-channel campaigns.


• Experience in campaign development and revenue driving marketingcampaigns that create awareness, generate leads, and drive conversions.