• Application Deadline: Fri, 28 Oct 2022 00:00:00 GMT
• Position: Marketing / Public Relations Officer


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 3 years


• Location Lagos


• Job Field Media / Advertising / Branding 
  

Main Tasks

• Develop and execute Marketing Strategy, Plans, Campaigns and Budget


• Control cost of Marketing and PR activities


• Coordinate the negotiation and service agreement with suppliers of marketing and PR materials.


• Liaising with vendors on procurements of marketing and promotional materials


• Planning and co-coordinating office events


• Preparing and supervising the production of publicity brochures, promotional items, handouts, direct mail leaflets and photographs


• Ensure the company’s corporate public relations strategy is clearly defined, well-articulated and properly documented


• Establish and manage channels of communication with the media, public, shareholders and stake holders in cooperation with the CEO/CBO


• Liaising with and answering enquiries from media, individuals and other organizations, often via telephone and email;


• Oversee the content and production of radio jingles, newspapers, magazines and Web sites


• Liaise with third party service providers such as printing houses, advertising/media agencies /government agencies like LASAA, etc.


• Control the quality of all communication material to ensure that they conform to ABN’s brand standards and build a strong corporate image and identity.


• Manage the contents of ABN official social media pages


• Head the Editorial board of the internal newsletter and coordinate its publication on a monthly basis


• Propose strategies on how to organize product/service promotions in collaboration with relevant departments


• Support with prompt deliveries of marketing/promotional items from the head office


• Organize branch events in collaboration with the Branch Managers


• Manage ad-hoc tasks as assigned by the Chief Executive Officer

Required Qualification, Experience and Knowledge

• Minimum of a Bachelor Degree or its equivalent in Marketing, Business or any related field preferably in the bank or other financial institution


• Minimum 3 years’ experience in creating and implementing successful marketing campaigns, interventions and providing advisory on market insights.


• Excellent performance in current position and not less than one year in current position


• Experience in Marketing, Communications, Creative Design and Brand Management


• Demonstrable experience in developing efficient strategies and business plans for all marketing aspects (branding, product promotion etc.)


• Solid understanding of market research and data analysis methods


• Ability to apply marketing techniques over digital (e.g. social media) and non- digital (e.g. press) channels


• Good understanding of the bank’s business and knowledge of products


• Effective in written and oral communication


• Strong interpersonal skills, people-oriented personality and strong team collaboration

Benefits

• Chance to boost the career path within the Marketing Department


• Career advancement as Senior Marketing Officer and Marketing Manager in the nearest future.