• Application Deadline: Thu, 27 Oct 2022 00:00:00 GMT
• Position: Content Manager


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 5 - 7 years


• Location Lagos


• Job Field Media / Advertising / Branding 
  

Job Description Summary

What You Will Do:

• Author and align key stakeholders to Integrated Marketing Experience (IMX) briefs.


• Lead agency briefings for Consumer and Shopper content and identify innovative ways to measure the effectiveness of brand campaigns.


• Provide guide adherence throughout the Integrated Marketing Experience process: (and when needed, evolution of) the strategy among internal teams and external agency partners; identify opportunities to bring consumer research and data into the process.


• Help develop measurement plans to evaluate and optimize campaigns; foster a culture of collaboration that continually challenges and builds the brand team’s collective thinking.


• Actively collaborate with the brand/category team to translate global/regional direction to Africa Operating Unit (where applicable) and to ensure that the strategy is relevant to consumers


• Positions the brand for future growth and can ultimately inspire differentiated marketing communications.

Qualifications and Requirements

• Bachelor's Degree required. 


• 5 - 7 years of experience working in a strategic marketing capacity.


• Experience working at and with world-class creative agencies and track record of inspiring big (ideally award-winning) creative thinking a plus.


• Exceptional written and verbal communication skills.


• Articulate complex ideas in a clear, compelling manner.


• Collaborate and build consensus.


• Translate consumer and cultural research/data, business objectives and diverse perspectives into actionable marketing strategies.


• Lead and shape consumer research.

Skills:

• Analytical Techniques


• Brand Architecture


• Brand Positioning


• Channel Management


• Competitive Assessments


• Consumer Segmentation


• Creative Development


• Digital Media Strategy


• Leadership


• Marketing Strategies


• Media Planning


• Problem Solving


• Quantitative Research


• Social Media Strategies


• SWOT Analysis

What We Can Do for You

• You will be part of the Africa team where teams are the new heroes, and our leaders are inclusive orchestrators.


• Together, in pursuit of our Company Vision to craft  Loved Brands,, done sustainably, for a better shared future, we will:
  
  
  
  • Leverage our Bounderless Network
  
  
  • Make our Cuture Code inevitable
  
  
  • Build winning Capabilties
  
  
  • Change the DNA of our organization to becoming Adaptable.