• Application Deadline: Mon, 31 Oct 2022 00:00:00 GMT
• Position: Marketing Officer


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 3 years


• Location Lagos


• Job Field Sales / Marketing / Retail / Business Development 
  

Job Summary

• To harmonize and implement the development of the marketing plan by product or group of products, in accordance with the guidelines for execution of brand portfolio.


• Overall goal is developing, managing & sustaining a profitable brand and marketing portfolio.

Main Tasks

• Provides input into the marketing strategy review (situational analysis)


• Responsible for developing annual marketing operating and channel plans with aligned category, brand, consumer and customer priorities and objectives


• Responsible for managing the integrated Marketing Plan (IMP) & resulting commercial programmes, and the new product introduction (NPI)


• Develops appropriate consumer & shopper insight and ensures insights, channel & POP opportunities are incorporated into all strategies and plans.


• Delivers agreed brand, channel targets and profitability.


• Responsible for gathering and analysing competitor information and developing activities to counteract anticipated competitor plans.


• Tracks, analyses, and evaluates trade initiatives to ensure business results are achieved and brand equity is maintained.


• Develop & updates generic planograms and looks of success aligned to brand strategy.


• Ensures communication to all relevant stakeholders during projects.


• Manages day to day interactions with agencies and assists with evaluation


• Ensures that all business management standards, processes and procedures are applied and adhered to in all activities.


• To define monthly sales forecasts together with sales and demand planning.

Education and Experience Requirements

• University Degree in Marketing or related Business study.


• Minimum of 3 years marketing and brand management experience in a multinational FMCG organization . Non alcoholic drinks will be a plus.


• Proven track record of delivering business result and managing a profitable brand in Nigeria.


• Have experience in marketing models that reach beyond the traditional, with a good knowledge of ATL and BTL marketing strategies.