• Application Deadline: Mon, 31 Oct 2022 00:00:00 GMT
• Position: Marketing Team Lead


• Job Type Full Time


• Qualification BA/BSc/HND , MBA/MSc/MA


• Experience 6 years


• Location Lagos


• Job Field Sales / Marketing / Retail / Business Development 
  

Key Tasks and Responsibilities

• Perform as a strategic partner in developing Category Insight & Strategy. Provide support at all levels (strategic, creative, analytical, coordination)


• Interpret business strategy and determine innovative solutions supporting strategy implementation. Solutions must be relevant within the Nigeria market


• Lead partnership with local creative agencies, with inputs from Distributor Teams to design & develop market relevant, impactful integrated marketing plans, brand activation programs which deliver product growth.


• Lead diverse projects and multiple work streams and be familiar with the issues driving innovation, innovation tools and techniques


• Create and maintain the brand information systems and Brand KPIs scorecard, in partnership with Consumer Insights, analyse information and propose action plans for the team.


• Set out clear market and brand KPI’s for each innovation, concepts in partnership with Consumer Insights


• Identify and evaluate ATL and BTL strategic opportunities


• Design and maintain a knowledge management and asset repository of the brand: facts, ideas, strategies, documents, advertising etc.


• Responsible for implementing the Global Brand book & standards and monitor compliance against these (brand stewardship), in both advertising and packaging /brand graphics.


• Be an active mover of identifying winning brand activation ideas within Nigeria market and propose lift & adapt initiatives.


• Own marketing calendars for Nigeria, identify opportunities and synergies in design and execution of the plans


• Lead and direct different cross-functional projects of varied sizes and types concurrently, consisting of marketing, R&D, Supply Chain, Finance, Purchasing and external partners


• Coordinate all cross-functional activities, represent consumers internally and collaborate with leaders in varied areas on allocation across projects and resource planning.


• Align functional team  to get buy-in & commitment in order to deliver business objectives


• Lead & coordinate multiple partners in order to deliver on set brand objectives


• Lead the Marketing Team to ideate, initiate, and execute GTM strategies


• Create end-to-end marketing campaigns and manage them through traditional and alternative user acquisition paths


• Manage online brand presence and drive online engagement


• Design and communicate key campaign messaging


• Co-ordinate overall content strategy and maintain oversight over day-to-day content deployment


• Represent the Marketing Team to cross-functional groups including product management, sales, or customer support


• Management of online marketing activities including development / optimisation of PPC, landing pages, Social media, webinars, surveys and re-marketing campaigns


• Track and monitor campaign KPIs and budget utilization

Qualifications

Key Skills / Experience Required:

• Marketing / Business Tertiary qualification (degree) as minimum


• Masters in a Business related field


• Minimum of 6 years FMCG marketing experience with 2 years minimum within marketing management

Functional:

• Proven track record of successfully managing Brand engagement programs & achieving sustainable in-market results and long-term brand equity growth


• Strong functional Marketing experience with track record of delivering successful Integrated Marketing Communication programs


• Strong strategic thinking and creative skills


• Strong analytical and problem-solving skills


• Strong prior experience in any of the Nigerian non-alcoholic beverage bottling companies. (juices, sweet dinks, energy drinks etc…)

Leadership:

• Excellent collaboration & influencing skills in order to navigate a cross-functional, cross-geographical matrix to champion Nigerian market.


• Strong evidence of ability to set the agenda & navigate around complex challenges in order to deliver results


• Balancing competing priorities


• Effectiveness in filtering through & identifying the best ideas to pursue.