Head, Marketing and Membership at Alister Greene Consulting

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
3 years ago

Additional Details

Job ID
23033
Job Views
91

Job Description



Job Description



  • This role will be responsible for driving the membership and marketing strategies forward and getting the most out of an established and ambitious team.


Job Responsibilitie

Marketing and Communications:



  • Develop and oversee implementation of comprehensive marketing campaigns and promotions to support a wide variety of associations programs, publications and services to grow revenue

  • Develop outreach and recruitment marketing materials and strategies to attract new members and ensure membership renewal of current members.

  • Market the products and services of the association within and outside Nigeria.

  • Constantly work with Research to conduct marketing research and intelligence on all target market segments and competitors.

  • Create a positive brand for the Association.

  • Relate with external Press and print media and ensure effective publicity.

  • Prepare and present special reports for Executive Council.

  • Attend regularly scheduled committee meetings


Membership Relations and Support:



  • Serve as membership expert, providing support for members and volunteers and responding to all general enquiries

  • Attend to members’ requests and enquiries promptly.

  • Analyze membership data and identify trends and opportunities to increase membership and retention.

  • Ensure maintenance of Membership Registers/ Database

  • Coordinate and supervise the activities of customer service staff.

  • Resolve customers’ complaints, resentments and fears.

  • Monitor and minimize turn-around time.

  • Promote value of membership, including communities of practice and continuing education and networking opportunities.

  • Ensure that staff comply with all regulations and rules and behave in a socially responsible manner

  • Update information on walk-in clients and phone enquiries.


Qualification and Requirements



  • A minimum of First Degree in any discipline.

  • A related professional qualification or MSc or MBA and financial industry experience will be an added Advantage

  • Marketing or membership services experience of five (5) years.

  • Managed a commercial membership scheme and increased member numbers

  • Experience leading an organizational marketing strategy

  • Decision Making Skills

  • Strong interpersonal skills with the ability to communicate with senior-level business professionals

  • Strong written and verbal communication skills.

  • Excellent Conceptual and Analytical Skills

  • Negotiation Skills

  • Computer Skills.


Salary

N3,000,000 / Annum.


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