Brand/Marketing Manager at AACE Food Processing & Distribution Limited

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
3 years ago

Additional Details

Job ID
23218
Job Views
84

Job Description



*Core Duties: *



  • Analyze brand positioning and consumer insights

  • Shape and communicate our vision and mission

  • Translate brand elements into plans and go-to-market strategies

  • Manage a team of marketing people working on brand initiatives

  • Establish performance specifications, cost and price parameters, market applications and sales estimates

  • Measure and report performance of all marketing campaigns, and assess ROI and KPIs

  • Monitor market trends, research consumer markets and competitors’ activities

  • Develop and oversee new and ongoing marketing and advertising activities

  • Monitor product distribution and consumer reactions

  • Devise innovative growth strategies

  • Align the company around the brand’s direction, choices and tactics

  • Creating designs and layouts for media outlets

  • Building relationships with influencers, journalists and media outlets

  • Overseeing social media accounts and ensure brand consistency


Educational requirements:


First degree in Marketing or related field. An MBA/MSc. is an advantage


Skills Required:



  • Creative thinking

  • Excellent written and verbal communication skills

  • Analytical thinking

  • Strong leadership and project management

  • Product packaging and retail knowledge

  • Great at multi-tasking and delegating

  • Collaboration and teamwork

  • Solid grasp of data analysis and performance metrics


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