Job Description
*Core Duties: *
- Analyze brand positioning and consumer insights
- Shape and communicate our vision and mission
- Translate brand elements into plans and go-to-market strategies
- Manage a team of marketing people working on brand initiatives
- Establish performance specifications, cost and price parameters, market applications and sales estimates
- Measure and report performance of all marketing campaigns, and assess ROI and KPIs
- Monitor market trends, research consumer markets and competitors’ activities
- Develop and oversee new and ongoing marketing and advertising activities
- Monitor product distribution and consumer reactions
- Devise innovative growth strategies
- Align the company around the brand’s direction, choices and tactics
- Creating designs and layouts for media outlets
- Building relationships with influencers, journalists and media outlets
- Overseeing social media accounts and ensure brand consistency
Educational requirements:
First degree in Marketing or related field. An MBA/MSc. is an advantage
Skills Required:
- Creative thinking
- Excellent written and verbal communication skills
- Analytical thinking
- Strong leadership and project management
- Product packaging and retail knowledge
- Great at multi-tasking and delegating
- Collaboration and teamwork
- Solid grasp of data analysis and performance metrics