• Application Deadline:
• Position: Growth Product Marketer


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 2 years


• Location Lagos


• Job Field Sales / Marketing / Retail / Business Development 

The Role

You will be responsible for :

• Taking brand ownership and devising the brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for the short as well as the long term.


• Translating brand strategy into brand plan and go-to-market strategy.


• Planning and execution of communications and media actions across offline, online and social media.


• Participating in product development, pricing and supporting new product launches.


• Guiding the Advertising & Promotion budget.


• Planning and executing CRM, marketing automation and lifecycle marketing initiatives.


• Using customer insights to construct effective CRM campaigns.


• Measuring, monitoring and analysing effectiveness of email marketing activities against goals (ROI & KPIs).


• Driving performance marketing via Demand Generation / Customer Acquisition Funnel, PPC and SEO / SEM.


• Working with other stakeholders to optimise the conversion funnel for specific traffic sources, campaigns, user segments etc.


• Working on app store optimisation.


• Regularly monitoring user analytics and using these insights to drive strategies to secure downloads and improve customer engagement.

Ideal Profile

• You have at least 2 years of experience ideally in Brand / Product Management within Healthcare & Lifesciences industry.


• Experience in App Marketing, CRM / Loyalty Marketing, Demand Generation / Customer Acquisition Funnel, and Performance marketing would be a strong advantage.


• You have good knowledge of Google Analytics.


• You enjoy finding creative solutions to problems


• You are a strong networker & relationship builder


• You are highly goal-driven and work well in fast-paced environments

What's on Offer?

• Attractive Salary & Benefits


• Fantastic work culture


• Leadership Role