Head, Marketing and Advert, Southern Region at Daily Trust

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
3 years ago

Additional Details

Job ID
23305
Job Views
85

Job Description



Job Summary



  • The ideal candidate is expected to serve as a Deputy, as well as drive the business of the company in conjunction with the Regional Manager South.

  • This includes improving our advertising and marketing in the Southern Region and other tasks that may come up occasionally.


Duties and Responsibilities



  • To act as deputy to the Regional Manager, South and drive business and strategic deliverables,

  • Focus on Business Development in the area of Advertising (Trust TV, online & Print) Copy Sales, Commercial Printing in the region

  • Improve existing business relationships and develop strategies that would create in-roads to meet business goals within in the region.

  • Undertake regular market intelligence to determine competitors’ strengths and take proactive steps to dominate the market.

  • Develop a comprehensive contact list of actual and potential advertisers in the region and service the clients diligently.

  • Initiate plans for extensive distribution and sales of company’s product within the region.

  • Ensure the effective distribution of the titles in major cities, towns and LGAs within the region.

  • Partnering with media agencies, institutional leaderships, MDAs, organisations, special committees, and consultants to support execution of key initiatives.

  • Generate innovative ideas to promote our brand and products.

  • Analyse sales and marketing metrics.


Qualifications and Experience



  • Minimum of a Degree in Economics/Business Administration or a relevant discipline.

  • A Master's Degree or an MBA will be an added advantage.

  • Minimum of 12 years cognate experience with at least 6 years at mid-management level in a media organisation or media agency.

  • Gender: Male or Female.

  • Membership of relevant professional bodies is important.


Skills and Competencies:



  • Excellent oral and written communication skills.

  • Experience of developing, delivering and evaluating media strategies.

  • Experience of providing strategic media advice and counsel to top management personnel.

  • A detailed knowledge of the company’s business development and philosophy.

  • Knowledge and understanding of business research principles, processes, and techniques.

  • Ability to develop and prepare business analyses and plans.

  • Computer literacy and knowledgeable about Microsoft Office Suite.

  • Excellent oral and written communication skills.

  • Experience of developing, delivering and evaluating media strategies.

  • Experience of providing strategic media advice and counsel to top management personnel.

  • A detailed knowledge of the company’s business development and philosophy.

  • Knowledge and understanding of business research principles, processes, and techniques.

  • Ability to develop and prepare business analyses and plans.

  • Computer literacy and knowledgeable about Microsoft Office Suite.


Similar Jobs

Cookies

This website uses cookies to ensure you get the best experience on our website. Cookie Policy

Accept