• Application Deadline: Fri, 30 Dec 2022 00:00:00 GMT
• Position: Head of Growth


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 5 years


• Location Lagos


• Job Field Sales / Marketing / Retail / Business Development 
  

Mission

• Oversee the growth marketing team in developing and implementing marketing strategies that will generate active leads across different business verticals.

Duties/ Responsibilities

• Conceive and develop efficient and creative marketing strategies.


• Plan and implement promotional campaigns for products and events.


• Liaise with stakeholders and vendors to promote success of activities and enhance the company’s presence.


• See all ventures through to completion and evaluate their success using various metrics.


• Conduct market research to identify opportunities for promotion and growth.


• Plan digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising.


• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).


• Identify trends and insights, and optimize spend and performance based on the insights.


• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.


• Instrument conversion points and optimize user funnels.


• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.


• Collaborate with sales to optimize lead acquisition and conversion.

Qualifications & Skill Sets

• Candidates should possess a Bachelor's Degree qualification


• 5+ years proven working experience in digital marketing.


• Portfolio of previous digital campaigns, highlighting customer profiles, engagement and conversion in relation to KPIs.


• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.


• Creativity and commercial awareness - Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.


• Experience in optimizing landing pages and lead funnels.


• Experience with A/B and multivariate experiments.


• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, Ahref).


• Working knowledge of ad serving tools (e.g., DART, Atlas).


• Experience in setting up and optimizing campaigns for Google Adwords campaigns, LinkedIn, Facebook and Instagram.


• Strong analytical skills and data-driven thinking.


• Knowledge of market research practices and techniques.


• Proficient in Microsoft Office tools and marketing software (e.g Hubspot).


• Project management experience.


• Excellent essential skills - communication, people, organizational and time management skills.