Brands and Marketing Manager at Assets Microfinace Bank

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
3 years ago

Additional Details

Job ID
23383
Job Views
94

Job Description



Responsibilities



  • Plan Strategies and execute marketing designs and activities to establish and maintain brand presence in the market.

  • Research and determine product weaknesses and areas to be modified.

  • Define product strategies and road maps.

  • Assist in implementing a strategic business plan that expands company’s customer base and ensure its strong presence.

  • Conduct competitive strategic analysis, consumer segmentation and consumer insight development.

  • Launch and oversee advertising and media planning.

  • Coordinate activities of specialists involved in the brand positioning of the products.

  • Undertake package development strategies.


Requirements



  • Bachelor's Degree in Marketing, Business, Advertising, Communication or related field.

  • A minimum of 4 years’ experience in branding, corporate communications, advertising, marketing or media buying.

  • Proven experience in managing a brand (Knowledge in the manufacturing sector would be an added advantage).

  • Must have solid understanding of consumer insights and needs.

  • Excellent interpersonal, verbal and written communication skills


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