Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
3 years ago

Additional Details

Job ID
23385
Job Views
83

Job Description



Responsibilities



  • Develop optimization strategies that increase the company's search engine results rankings

  • Research SEO keywords to use throughout the company's website and marketing materials

  • Set measurable goals that demonstrate improvement in marketing efforts

  • Monitor daily performance metrics to understand SEO strategy performance

  • Efficiently communicate with other marketing professionals to align goals

  • Collaborate with others within the marketing department to manage SEO strategy

  • Write compelling and high-quality website content, including blog posts and page descriptions

  • Update content and website links for maximum optimization and search engine rankings

  • Employuser experience (UX) and conversion rate optimization methods to turn visitors into active users

  • Continually check search terms, rankings and analytics to monitor the performance of websites and make recommendations for improvement


Requirements



  • Bachelor's Degree in Computer Science, Graphics Art, Communications or a similar field.

  • 4+ years of experience in successfully developing and executing SEO campaigns

  • Understanding of search engine algorithms and ranking methods

  • Experience with SEO industry programs, such as Google Analytics or Adobe Analytics

  • Knowledge of keyword research and data mining tools

  • Excellent written and verbal communication skills (email, phone, etc.)

  • Comfortable analyzing high volumes of data on a daily basis

  • Familiarity with WordPress or other content management systems

  • Experience with other aspects of marketing, such as customer growth and promotion, is an added advantage


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