Digital Communications & Marketing Officer at Lotus Capital Limited

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
3 years ago

Additional Details

Job ID
23679
Job Views
129

Job Description



Department: E-Business Development

Job Objectives:

The candidate shall be responsible for company’s digital marketing, online community growth and brand awareness drive

Duties & Responsibilities:



  • Create a comprehensive digital communication strategy to grow a robust online community

  • Implement digital communication strategy efficiently and effectively across all online platforms

  • Enhance the brand awareness and visibility of the company across the core target audience

  • Create engaging and relatable content with an excellent visual representation for the company’s

  • social media platforms and email marketing

  • Effectively manage the company’s social media accounts, including content sharing, messaging,

  • posting creatives, engaging with followers, online customer service management, community

  • engagement, social listening

  • Increase engagement and followership across all online channels

  • Effectively manage company campaigns (both digital and otherwise) to promote various initiatives

  • Writing of articles and periodic newsletters

  • Advise the Company on advantageous social media and digital trends, marketing or paid advertising

  • options or opportunities to aid brand visibility.

  • Create content and promotions to increase traffic to the company’s official website

  • Organize webinars and plan small events


Educational Qualification:



  • Minimum of a Bachelor Degree

  • Financial Intelligence knowledge would be an added advantage


Experience:



  • 3 to 5 years’ experience in digital and brand marketing, community management

  • Experience in campaign management and publicity

  • Key Competency Requirements:

  • Online community engagement

  • Digital marketing skills

  • Content creation

  • Organizational and planning skills

  • Creative writing, presentation and communication skills

  • Digital performance analytical tools

  • Campaign management

  • Brand marketing


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