Job Description
Job Description
- We are looking for a passionate Marketing Officer to plan and oversee the organization's marketing activities and campaigns.
- You will be the one to ensure that all marketing operations are successful in meeting the goals set by management.
- A successful Marketing officer must have great enthusiasm for all things marketing and great knowledge of relevant techniques and principles.
Responsibilities
The marketing officer will be responsible for:
- Customer acquisition
- Optimising collection channels with a view of cutting costs
- Meeting Targeted Deliverables such as ATM sales, POS deployment etc
- Identiffying emerging markets with business opportunities that align with the company's goals
- Provide service to cutomers and prospective customers seeking loans
- Contribute in the implementation of marketing strategies
- Support the marketing manager in overseeing the department's operations
- Organize and attend marketing activities or events to raise brand awareness.
- Plan advertising and promotional campaigns for products or services on a variety of media(social,print,etc.)
- Liaise with stakeholders and vendors to promote success of activities and enhance the company's presence
- Prepare content for the publication of marketing material and oversee distribution
- Collaborate with managers in preparing budgets and monitoring expenses.
Job Requirements
The ideal applicant will have:
- B.Sc / BA in Marketing, Business Administration or relevant field
- Proven experience as a marketing officer or similar role
- Solid Knowledge of Marketing techniques and principles
- Good understanding of market research techniques, statistical and data analysis methods
- Excellent knowledge of MS Office and marketing software (e.g CRM)
- Thorough understanding of social media and web analytics
- Excellent organizational and multi-tasking skills
- Outstanding communication and interpersonal abilities
- Creativity and commercial awareness
- A team player with a customer-oriented approach.