• Application Deadline: Fri, 18 Nov 2022 00:00:00 GMT
• Position: Marketing Manager


• Job Type Full Time


• Qualification BA/BSc/HND , MBA/MSc/MA


• Experience 5 years


• Location Lagos


• City Yaba


• Job Field Sales / Marketing / Retail / Business Development 
  

Job Summary

• We are looking for an enthusiastic Marketing Manager to develop and execute impactful marketing campaigns with a clear focus on inbound lead generation, customer needs, and ROI.


• You will be responsible for all aspects of our marketing operations.


• This role will help to grow the HealthConnect24x7 brand’s influence locally while also increasing brand loyalty and awareness of our existing customers and prospective clients by developing and maintaining a sustainable marketing communications strategy.

Job Role

The preferred candidate will:

• Strategy – Develop, prioritize and implement marketing a plan to help deliver scalability and growth in line with business planning


• Analyze competition, SWOT, Segmentation, channels to market


• Budget Management and ROI


• Brand Positioning – devising strategies to position the brand in the industry at large and within the company’s target sectors


• Thought Leadership Programme – build our brand and position HealthConnect 24x7as an authoritative voice in the market in partnership with PR


• PR - Management of agency and plan


• Marketing campaign management and ROI metric and reporting for senior management


• Event Planning and Management - Developing regional events and conference participation plan


• Build and coach a marketing team


• Based on the data, drive SEO growth strategy to meet traffic and conversion goals


• Optimize PPC campaigns to maximize profitability


• Work closely with Product teams to define and prioritize the customer's needs.

Qualifications

• A Bachelor's Degree or Master's Degree


• 5+ years of core Marketing experience, out of which at least 2is in a management position


• Experience earned in a SaaS company, preferably in a start-up environment


• The ability to excel in both independent contributor and management positions


• Proven track record in lead generation


• Social media marketing experience


• Strong analytical skills


• Creative with strong oral and written communication skills, with strong attention to detail


• Strong knowledge of MS Office Suite, including MS Word, Outlook, and Excel


• Results-driven with a passion to get the job done.

Skill Requirements:

• A proven track record in a B2B Marketing role, ideally for a service-oriented company or Tech startup


• A data-driven mindset - strong analytical skills, a knowledge of which metrics to measure, how to measure them, and how to optimize based on the results.


• Strong marketing fundamentals - a firm grasp of theoretical marketing concepts as well as their practical applications. Excellent content creation skills, as well as verbal communication skills


• Experience collaborating with C-Level stakeholders, sales executives, technical leaders, and product teams.


• Excellent communication skills - adept at clearly communicating your plans with the audience’s priorities in mind, influencing stakeholders to deliver to the highest standards


• Strategic thinking paired with practical implementation skills


• Experience in the use of databases in both mass and targeted direct marketing campaigns


• Ability to deal with ambiguity in a fast-paced environment with an openness to change course as needed


• Excellent interpersonal skills and the ability to effectively communicate with and relate to all levels both within and outside the organization.