Jobs at Innkeeper - Digital Marketer

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
3 years ago

Additional Details

Job ID
24671
Job Views
82

Job Description

  • Application Deadline: Tue, 15 Nov 2022 00:00:00 GMT
  • Position: Digital Marketer

  • Job Type Full Time

  • Qualification OND

  • Experience 0 - 1 years

  • Location Lagos

  • Job Field Media / Advertising / Branding 

  • Salary Range ₦50,000 - ₦100,000/month



Responsibilities



  • Assist in the formulation of strategies to build a lasting digital connection with consumers

  • Plan and monitor the ongoing company presence on social media (Twitter, Facebook, etc.)

  • Launch optimized online adverts through Google AdWords, Facebook, etc. to increase company and brand awareness

  • Be actively involved in SEO efforts (keyword, image optimization, etc.)

  • Prepare online newsletters and promotional emails and organize their distribution through various channels

  • Provide creative ideas for content marketing and update the website

  • Collaborate with designers to improve user experience

  • Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends, etc.)

  • Acquire insight into online marketing trends and keep strategies up-to-date

  • Maintain partnerships with media agencies and vendors


Requirements and skills



  • Proven experience as Digital Marketing Executive or similar role

  • Excellent understanding of digital marketing concepts and best practices

  • Experience with B2C social media, Google AdWords and email campaigns, and SEO/SEM

  • Working knowledge of ad serving tools (e.g., DART, Atlas)

  • Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)

  • Skills and experience in creative content writing

  • Analytical mindset and critical thinking

  • Excellent communication and interpersonal skills


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