• Application Deadline:
• Position: Specialist, Digital Marketing


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 4 years


• Location Lagos


• Job Field Media / Advertising / Branding 
  

Job Summary        

• Manage the planning and delivery of digital marketing strategies and campaigns for EMTS.


• Responsible for monitoring digital campaigns and advising on effective yet cost-saving strategies and platforms with considerable return on investment/ad spend while taking ownership of 9mobile's online presence and digital brand identity with effective social media marketing executions. T


• he role will also see to launching best SEO practices for organic growth and brand visibility and deliver actionable insights to improve overall business performance.

Principal Functions 

Tactical:

• Develop and implement multi-touchpoint digital marketing strategies aligned with the business and marketing goals.


• Develop and implement exciting social media marketing strategies in line with brand identity and global best practices

Operational:

• Monitor digital media campaigns and drive efficiency across all paid executions on digital channels (Google Search & Display, Facebook, Twitter & Instagram, Programmatic, etc.)


• Optimize campaigns for conversion with agility to curb budget wastage and maximize ROAS


• Develop, deploy and manage website content as a core touchpoint for brand presence and customer engagement with the aim to improve customer satisfaction


• Content planning and creation, scheduling, and deployment


• Conduct social listening through dedicated tools to keep track of social media brand mentions, sentiments, share of voice, etc.


• Research and optimization of copy, keywords and landing pages on web and mobile for SEO.


• Work with PR and Marketing Communications teams to drive link building and other SEO elements in content creation and content programming


• Use data to measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).


• Monitor digital marketing trends locally and globally and suggest ways to creatively leverage them in line with our brand's DNA.


• Constant innovation on how to improve 9mobile's social media activities and overall digital performance while providing perspective for adoption where appropriate


• Carry out other activities as instructed by the Manager, Digital Marketing.

Educational Requirements

• First Degree or equivalent in Marketing, Digital Media or any other related field


• Minimum of four (4) years relevant work experience.


• Proven experience with social listening, campaign monitoring, website and mobile analytics tools(e.g., Brand24, Meltwater, Google Analytics, Google Adwords, Keyword Planner, Search Console, Appsflyer, Mixpanel, etc.)


• Solid understanding of performance marketing, conversion, and customer acquisition & retention strategies


• Google Ads Certifications or equivalent


• Working knowledge of HTML, CSS, and JavaScript development and constraints.


• Proven SEO & SEM experience


• Proven experience in innovative digital campaigns and effective service delivery


• Very good conceptual and analytical thinking skills


• Good interpersonal and communication skills.