Digital Media Partner at United Bank for Africa (UBA)

Job Overview

Location
Lagos, Kebbi
Job Type
Full Time
Date Posted
3 years ago

Additional Details

Job ID
24917
Job Views
165

Job Description



Job Objective(s)



  • Responsible for increasing social media followership on all social media platforms.


Duties & Responsibilities



  • Develop the UBA Group Social Media Strategy, structure, and execute procedural guideline/flow process.

  • Plan and implement the marketing of the UBA products, services and channels using social media marketing tools.

  • Research, develop and create content and the strategies to be executed on UBA social media especially Twitter and Facebook.

  • Develop and execute campaigns to promote the UBA brand across Africa.

  • Manage and engage with internal and external social media advocates and influencers to push content on the bank aggressively.

  • Execute social media policy and communications plan that guide crisis engagement.

  • Utilize Analytics and comparison over key performance indicators to ensure social media content performs as expected.

  • Researching and executing social media trends relevant to the UBA’s marketing activities.

  • Monitor and report on notable mentions in relation to the bank, staff and key individuals on Facebook and Twitter.


Minimum Educational Qualification



  • First Degree in any field. 


Minimum years of work experience required



  • 2 years


Knowledge & Skills Required:



  • Analytics skills

  • Swift knowledge

  • Interpersonal and communication skills

  • Teamwork spirit

  • Knowledge of all products and services of the bank


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