• Application Deadline: Thu, 1 Dec 2022 00:00:00 GMT
• Position: Digital Marketing Executive


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 4 - 7 years


• Location Lagos


• Job Field Sales / Marketing / Retail / Business Development 
  

Job Summary

The successful hire will be responsible for looking into the online marketing strategies for the Group. He/she will be required to plan and execute marketing campaigns, maintain and supply contents for the organizations’ websites, social media pages, blogs, etc.

General Duties/Key Responsibilities:

• Generate social media content on all the Group’s social media platforms to drive publicity and increase follower-ship.


• Develop and manage digital marketing campaigns


• Manage the Group’s websites


• Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, Tik-Tok, LinkedIn etc.


• Track all website traffic flow and provide internal reports regularly


• Attend relevant networking events and product launches.


• Plan and monitor the Group’s ongoing digital presence.


• Identify new digital marketing trends and ensure that all the company’s services are aware and ahead of industry developments


• Use and research the internet and new media to reach new customers, generate leads and retain existing customers


• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)


• Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos, and news)


• Serve as the organization’s media liaison and formal spokesperson.


• Oversee a monthly content calendar and determine the media strategy for each month.


• Analyze market research and plan promotions, competitions and other various creative marketing techniques based on the research results.


• Work on "on-page" and "off-page" "SEO" (search engine optimization) of all the website pages.


• Edit and post content, videos, podcasts, and audio content on online sites.


• Ensure timely payments of all applicable subscriptions required for promotions.


• Promote company’s product and services in the digital space.


• Execute social media efforts to improve followership, likes, shares, tweets, etc.


• Creating and executing SMS, and email-based marketing campaigns


• Conceptualize and implement digital marketing strategies across diverse platforms for all brands


• Work closely with the different service-lines to develop solutions to improve the Group’s online presence

Requirements/Skills

• HND/Bachelor’s degree in relevant field


• Proven hands-on work experience as a digital marketer with portfolio of past jobs as evidence


• Ability to deliver all-round creative contents (text, image, and video)


• Solid knowledge of SEO, keyword research, Google Analytics


• Knowledge of online marketing channels


• Excellent communication skills


• Creative and intrapreneurial


• Analytical and multitasking skills


• Video editing skills is an advantage


• Knowledge of scheduling apps is a must


• Ownership mentality


• Strong decision-making and attention to detail


• Ability to work under pressure and meet deadlines.


• Ability to work independently and as part of a team


• Attention to detail

Remuneration

Negotiable