• Application Deadline: Thu, 24 Nov 2022 00:00:00 GMT
• Position: Product Marketing Manager


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 5 - 7 years


• Location Lagos


• City Ikeja


• Job Field Media / Advertising / Branding 
  

Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email and display advertising campaigns.


• Design, build and maintain our social media presence.


• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).


• Identify trends and insights, and optimize spend and performance based on the insights.


• Brainstorm new and creative growth strategies.


• Plan, execute, and measure experiments and conversion tests.


• Collaborate with internal teams to create landing pages and optimize user experience.


• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points


• Instrument conversion points and optimize user funnels.


• Collaborate with agencies and other vendor partners.


• Evaluate emerging technologies.


• Study company products.


• Translate technical details into benefits for the user.


• Follow and analyze market trends to position products.


• Develop product marketing strategies (pricing, advertising, product launching).


• Craft compelling messages across marketing channels (landing pages, ad campaigns).


• Work with various teams (design, content, acquisition, product, sales) to implement strategies.


• Test marketing product features, releases and ad copy


• Evaluate projects using relevant KPIs and feedback from existing and prospective customers


• Any other duty that might be assigned.

Job Requirements

• Candidates should possess a Bachelor's Degree qualification.


• 5 - 7 years work experience.