• Application Deadline: Wed, 30 Nov 2022 00:00:00 GMT
• Position: Brand Strategist and Account Planner


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 5 - 10 years


• Location Lagos


• Job Field Media / Advertising / Branding 
  

Main Purpose:

The Business Strategy Manager for Explicit Communications Limited ensures a smooth delivery of financial commitments through the development of innovative brand solutions, compelling brand commercial programs, and robust execution.

We are looking for an exceptional candidate in this full-time role based in Lagos Mainland.

Main Responsibilities:

• Delight and retain the customers in line with the company's strategic goal.


• Bring new innovations to grow the business portfolio.


• Provides input into brands strategy review (situational analysis)


• Developing annual operating systems and channel plans with aligned brands priorities and objectives


• Managing Integrated Marketing Plan (IMP) & resulting programs


• Managing new product introduction and activation (NPI)


• Develops appropriate insight and ensures insights, channel & opportunities are incorporated into all strategies and plans


• Incorporate and manages the research processes with team where appreciate.


• Foster and manage new business strategies and opportunity.


• To expand the customer base of the business.


• Establish relationships with clients from African countries and other countries in a multicultural environment


• Identify and solve key cross-functional business challenges.


• Conduct market research, identify gaps, and lead solution development plays the ground.


• Responsible for gathering and analysing competitor information and developing activities to counteract anticipated competitor plans


• Tracks, analyses and evaluates all brand and trade initiatives to ensure business results are achieved.


• Develop & updates generic planograms and looks of success aligned to brand strategy


• Ensures communication to all relevant stakeholders during projects


• Ensures that all business management standards, processes and procedures are applied and adhered to in all activities.

Minimum Requirements:

• Minimum of 5years experience in full fledge integrated Marketing Communication best practices.


• Excellent writing, reporting and presentation skills,


• Strong interpersonal and communication skills.


• Experience in attracting and maintaining relationships with B2B clients.


• Analytical mindset, strategic planning skills, startup mindset, result-oriented and flexible


• Bachelor’s degree in Business Management, Economics or related field.


• Extensive marketing experience with history of demonstrated success in Business Strategy and Account Planning/Management.


• Cross function and Agency collaboration and Team Oriented.