Brand Strategist and Account Planner at Explicit Solutions Nigeria

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
3 years ago

Additional Details

Job ID
25790
Job Views
95

Job Description



Main Responsibilities



  • Delight and retain the customers in line with the company's strategic goal.

  • Bring new innovations to grow the business portfolio.

  • Provides input into brands strategy review (situational analysis)

  • Developing annual operating systems and channel plans with aligned brands priorities and objectives

  • Managing Integrated Marketing Plan (IMP) & resulting programs

  • Managing new product introduction and activation (NPI)

  • Develops appropriate insight and ensures insights, channel & opportunities are incorporated into all strategies and plans

  • Incorporate and manages the research processes with team where appreciate.

  • Foster and manage new business strategies and opportunity.

  • To expand the customer base of the business.

  • Establish relationships with clients from African countries and other countries in a multicultural environment

  • Identify and solve key cross-functional business challenges.

  • Conduct market research, identify gaps, and lead solution development plays the ground.

  • Responsible for gathering and analysing competitor information and developing activities to counteract anticipated competitor plans

  • Tracks, analyses and evaluates all brand and trade initiatives to ensure business results are achieved.

  • Develop & updates generic planograms and looks of success aligned to brand strategy

  • Ensures communication to all relevant stakeholders during projects

  • Ensures that all business management standards, processes and procedures are applied and adhered to in all activities.


Qualifications



  • Candidates should possess a Bachelor's Degree with a minimum of 3 years work experience.


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