Head of Marketing at Vedic Lifecare Hospital

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
3 years ago

Additional Details

Job ID
25809
Job Views
122

Job Description



Job Description



  • To formulate a brand plan and propose various marketing strategies in accordance with the corporate policy for the hospital brand.

  • Implementing marketing strategies that meet overall organizational goals

  • To plan various activities as per the phase-wise marketing strategic plans.

  • To execute the various activities planned as per the phase-wise Marketing plans, for example, Workshops Camps, Patient Education Programs, Life – Style Management Programs Etc.

  • Assessing strategic partnership opportunities for marketing initiatives

  • Overseeing the marketing department’s individual projects

  • Liaising between the marketing department and upper leadership

  • Managing relationships with the media and the wider community

  • Creating a communication plan to be used across all marketing and PR

  • Evaluating the effectiveness of old marketing programs and the viability of new ones

  • To carry out research activity related to the marketing plan evolved.

  • To explore newer geographical areas and new markets, for customer targets for the hospital.

  • To explore new product feasibility for a business plan.

  • To do regular fieldwork to understand and develop a sound marketing plan.

  • A monthly detailed report of the activity should be submitted to the management

  • A weekly progress report should be submitted in brief to management about the activities assigned.


Qualifications

The successful candidates must meet the following requirements: 



  • Obtain a minimum of a Bachelor's Degree in any medical field of study or in the sciences 

  • At least 7 years of experience in a similar capacity within the industry or pharmaceuticals 

  • Excellent communication skills 

  • Strong organizational and supervisory skills

  • Strong customer service orientation and communication skills 

  • Able to stay calm and work well under pressure

  • Ability to deliver clear reports on weekly and monthly sales and marketing activities.


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