• Application Deadline:
• Position: Copywriter


• Job Type Remote


• Qualification BA/BSc/HND


• Experience


• Location Not specified


• Job Field Media / Advertising / Branding 
  

Description

• As a digital copywriter, you'll produce the written content for web pages, email newsletters, and blogs either in an employed position or as a freelancer.


• Your job will be to engage the reader and motivate them to do something, such as buy a product or service.


• You may also write copy to convey valuable information about a brand, industry, or issue.


• This can include creating straplines, slogans, body copy, jingles, and scripts.


• Your words will inform and engage target audiences.


• Our ideal candidate is a team-spirited, skilled, and wildly imaginative writer with an eye for detail.

Responsibilities

• Meet with product marketers to discuss client's requirements and core messages


• Stay current with the product, target audience, and competitor activities in the market.


• Brainstorm ideas with the creative team, support project scoping activities, and create a clear brief to ensure you understand the client's needs.


• Tailor the content and style of individual writing assignments according to their purpose - whether they are intended to sell or inform


• Understand your target audience - you're not writing for the client; you're writing for their readers, so you'll need to know what interests them.


• Identify key messages - understand the main thing you want the reader to feel and do and how to communicate this powerfully.


• Work with creative teams to ensure that the visual elements of the webpage complement the words.


• Write web pages, email newsletters, blogs, social media, e-books, slogans, and video scripts.


• Edit your own and others' writing


• Provide other digital content, such as images and video, if required


• Input your content to the client's content management software (CMS), if required


• Use SEO principles to maximize copy’s reach


• Work with your team to review the impact of your work.

Qualifications

• BSc/BA in English, Journalism, Mass Communication, Marketing, or a related field


• Previous work in a startup, marketing agency environment, or NGO


• Proven experience as a copywriter or related role


• French speaking will be an advantage


• Knowledge of online content strategy and creation


• Excellent writing, editing, and proofreading skills


• Strong research skills


• Creativity and collaborative spirit


• Excellent time-management and organizational skills