• Application Deadline:
• Position: Growth Marketing Manager


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 6 years


• Location Lagos


• Job Field Sales / Marketing / Retail / Business Development 
  

Responsibilities

• Work with a cross-functional team (Product, Support, Analytics, Partners, Sales Operations, etc.) to establish growth strategies to support Httpool’s revenue goals.


• Create, manage and experiment with user acquisition campaigns.


• Analyze data to monitor revenue performance and uncover areas for improvement.


• Identifying and piloting new, experimental channels that can unlock sustainable growth.


• Working with agencies to optimize spending within existing channels and manage recourses depending on the goals 


• Own the marketing tech stack and manage budget, co-lead the implementation, and derive new digital programs utilizing the new technology to its highest impact.


• Maintain and monitor key metrics across channels including budget pacing, LTV, CAC, ROI, etc.


• Sales lead generations using a broad range of marketing channels.


• Following marketing opportunities; defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share.


• Strong experience developing and optimizing user journeys to maximize conversion of prospects and leads 


• Drive our virtual and physical event strategy


• Own and operate marketing technologies including marketing automation, email, social and landing page tools, and advertising and retargeting platforms.


• Content creating and distribution for generating leads and developing brand awareness.

Requirements

• 6+ years of experience in growth marketing.


• Solid project management skills: ability to lead and collaborate with cross-functional partners, prioritize high-impact activities, and keep complex projects moving forward.


• Proficient with Analytics.


• Previous experience scaling multiple user acquisition channels (paid + organic) in early-stage, high-growth startups.


• Exposure to conversion rate optimization experimentation processes, tools, analyses, etc.


• A passion for consumers, marketing, data, and constantly asking the question “What’s next?!”


• Thought leadership - you’ll need to balance daily execution with driving and reviewing strategy on an ongoing basis.


• Excellent organizational skills including the ability to effectively manage time and prioritization of tasks.


• Experience managing distributed teams Significant experience in successfully delivering results in a fast-paced and dynamic business environment.


• Sound business judgment, proven ability to influence others, and strong analytical thinking skills as well as a proven track record of taking ownership and driving results