• Application Deadline:
• Position: Digital Marketer


• Job Type Remote


• Qualification BA/BSc/HND


• Experience


• Location Not specified


• Job Field Medical / Healthcare 
  

Description

• Our Product Marketing Analyst (Paid Channels) will acquire new leads and customers through pay-per-click and cost-per-acquisition campaigns.


• He/she will be in charge of all external online acquisition marketing, managing the strategy, execution, and optimization across channels.

Responsibilities

• Manage the strategy and setup of all paid campaigns.


• Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, Google Data Studio, and Mixpanel.


• Research and test partnerships with new vendors to expand our reach and/or lower cost-per-acquisition.


• Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs.


• Craft landing pages and lead-gen forms for our content to distribute through relevant paid programs.


• Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying.


• Manage the day-to-day operational matters of ad planning, campaign management, and performance reporting.

Qualifications

• BA/BS or equivalent working experience.


• Previous work in a startup, marketing agency environment, retail, or FMCG


• In-depth knowledge of the various paid marketing channels, including paid search, retargeting, and social media ads (Meta, Twitter, TikTok, LinkedIn, Pinterest)


• Excellent communicator with the ability to sell and convince. You will manage all relationships with vendors and ensure we get the most efficient cost possible.


• Experience handling marketing budgets and forecasting/reporting results.