• Application Deadline: Mon, 5 Dec 2022 00:00:00 GMT
• Position: Marketing Manager


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 6 - 10 years


• Location Lagos


• Job Field Sales / Marketing / Retail / Business Development 
  

JOB SUMMARY

• Managing and influencing how the company is perceived by internal (staff) and external (customers and citizens) stakeholders. Some of the internal work entail managing the look and feel of the company and developing ideas that will enable staff better appreciate the values and cultures of the organization.


• Responsible for developing, designing and delivering creative marketing and communications (digital and offline) strategies for internal and external communications, gather market intelligence on products and advise the management appropriately, collaborate with the sales function for leads generation. 


• Manage advertising/communication campaigns, exhibitions and promotional events that will help the company achieve commercial revenue targets, market share objectives and brand recognition

JOB DESCRIPTION

• Responsible for Contact database, holidays database, customized messages for all Religious and National Holidays and Seasons, Website, Social Media Sites, Company Brochures, Marketing Collaterals including Banners, Gift Items, etc


• Conceive and develop efficient and intuitive marketing strategies based on the company’s objectives and budget.


• Organize and oversee advertising/communication campaigns (social media, TV etc.), exhibitions and promotional events. 


• Effectively manages corporate social media such that company brand is protected in this forum.


• Responsible for integrated strategic and tactical marketing, promotional and public relations campaigns, tradeshows/events, digital media/web development and other communications to support global revenue growth. 


• Conduct market research and analysis to evaluate trends, brand awareness and competition ventures.


• Analyze consumer demographic and personal details and plan on ways to make product appeal to consumer.


• Create marketing materials such as; brochures, press releases, website material etc.


• Monitor progress of campaigns using various metrics and submit reports of performance


• Gather market intelligence on products and advise managements appropriately.


• Manage strategic planning, creative development and production of communications vehicles for existing and prospective customers. 


• Develop and execute brand architecture strategy to ensure consistent messaging and uniformity in all customer communications and presentations, including integration of new products and corporate acquisitions.


• Tracks and reports on the success rate and performance of ongoing promotional campaigns, website and tradeshow/conference activities; adjusts strategic approach as necessary.


• Develop presentations and quarterly company newsletter for employees and external customers


• Manages budget and all coordination of trade shows, outside conferences and on-sight customer conferences.


• Responsible for all corporate and investor related marketing materials development.


• Serves as a unifying force to position communications discussions at both the strategic and tactical levels.

REQUIREMENT

• Proven experience as marketing executive or similar role. Minimum of 6 Years’ experience in Marketing, brand management and corporate communications.


• Good understanding of market research techniques, data analysis and statistics methods


• Thorough knowledge of strategic planning principles and marketing best practices


• Proficient in MS Office and marketing software


• Familiarity with social media and web analytics 


• Excellent verbal and written communication skills with an ability to communicate clearly with a range of people from diverse backgrounds.


• Strong organizational and time-management abilities


• Creativity and commercial awareness


• Tech savvy with keen interest in information technology trends.


• Degree qualification preferably in Marketing, Media or Communications.


• Expert knowledge in the use of digital marketing techniques.

KEY PERFORMANCE INDICATOR 

• Contact Database – At least 500 contacts for a start with expected growth rate of 5% per month


• Holidays database covering both religious and national holidays


• Customized messages for all holidays with graphics and textual content.


• Website update with correct up to date information: At least once a month. Evidence of this update must be presented in a way that it can be measured.


• Social media content must be stylish, up to date, and enjoy good traffic. Evidence of traffic as well as growth rate of at least 20% on monthly basis must show in your weekly and monthly report.


• Company Brochure must contain correct information about the company, our key successful project, up to date technology information, and certified acceptable by the various departments.


• Marketing collaterals as well as gift items must be well accounted for. When given to any staff, records must be updated. 


• Information on technology trend, successes recorded by company, regulatory news, etc must be shared with staff on a regular basis (at least once a month).


• Newsletter of company key activities must be produced every month.


• CRM Management