• Application Deadline:
• Position: Product Marketing Specialist


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience


• Location Abuja


• Job Field Media / Advertising / Branding  , Sales / Marketing / Retail / Business Development 
  

Job Description

• We are looking for a Product Marketing Manager to lead our outbound marketing activities.


• You’ll be responsible for presenting our products in ways that will strengthen our brand and boost sales.


• For this role, you be a creative and quantitative thinker. You should be familiar with various product marketing techniques, like email campaigns and pricing strategies.


• Your goal will be to develop and implement the most profitable plans to position and promote our products.

Responsibilities

• Study company products


• Translate technical details into benefits for the user


• Follow and analyze market trends to position products


• Develop product marketing strategies (pricing, advertising, product launching)


• Craft compelling messages across marketing channels (landing pages, ad campaigns)


• Work with various teams (design, content, acquisition, product, sales) to implement strategies


• Test marketing product features, releases and ad copy


• Evaluate projects using relevant KPIs and feedback from existing and prospective customers.

Skills and Qualifications

• Proven experience as a Product Marketing Specialist or similar role


• Background in design and copywriting is a plus


• Experience in market analysis


• Familiar with product marketing tactics (e.g. integrated marketing campaigns)


• Working knowledge of web analytics tools (Google Analytics, WebTrends)


• Excellent communication skills


• Keen eye for detail


• Creativity


• Analytical mind and strong quantitative skills


• BSc/BA in Marketing, Communications or similar field


• Team Player