Strategy Manager at Riquesa Africa

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
3 years ago

Additional Details

Job ID
27368
Job Views
104

Job Description



Responsibilities



  • Analyse a wide range of information in great detail to gain a comprehensive context to advertising/activation strategies

  • Understand Products, Interpret, gain and communicate insights on the target audience and use these effectively in the execution of all creative material

  • Strategic direction that will contribute toward increased business and stronger marketing strategies for clients

  • Intelligent understanding and interpretations of client briefs

  • Collate & compile thorough on-brand case study reports for clients & for internal purposes

  • Build/develop creative, usable and actionable ideas

  • Client Brand positioning and creative insight resulting in communications that resonate with target audiences

  • Collaboration with Strategy/Research, Analytics, Creative, and Client Services teams to develop business, marketing and communication strategies that are fueled by customer insight.

  • Company, Competitive, Cultural, Consumer, and Category insights and presentations

  • Secondary and syndicated research mining and analysis

  • Creative direction annd leadership

  • Working with external and internal stakeholders to identify consumer touch points and understand executable mechanics.

  • Ensure that every creative execution meets all quality assurance parameters as set out in the brand manual

  • Manage concepts, oversee and fulfill copy-writing responsibilities, and lead all creative development processes and executions.


Experience & Qualifications



  • 5+ years of relevant experience

  • Bachelor’s Degree

  • Exceptional communication and presentation skills

  • Outstanding morale and team-building skills

  • Good strategic thinkers, with the ability to undertake strategic planning.

  • Leadership skills

  • Creative mindset.

  • Demonstrates curiosity. Welcomes failure as a learning opportunity.


 


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