• Application Deadline: Tue, 31 Jan 2023 00:00:00 GMT
• Position: Digital Marketing Specialist


• Job Type Full Time


• Qualification BA/BSc/HND , MBA/MSc/MA


• Experience 5 years


• Location Lagos , Oyo


• Job Field Sales / Marketing / Retail / Business Development 
  

someone who speaks both french and English. Master’s degree is a plus

Main Responsibilities 

Duties include, but are not limited to the following:

• Plan and execute all digital marketing, marketing database, email, social media campaigns


• Design, build and maintain our social media presence


• Follow up social media trends and create relevant reels and posts


• Conduct keyword research and employ SEO best practices to optimise content


• Create various content types (videos, posts, articles, infographics) following our brand guidelines


• Write and review content for websites, social media pages and public communications 


• Maintain consistency in content and ensure alignment with the brand history and plans


• Measure and report performance of all digital marketing campaigns


• Identify trends and insights, and optimise spend and performance based on the insights


• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate


• Connecting digital investments to enterprise KPIs in order to achieve positive digital transformation 


• Measure and monitor company website and social media traffic statistics


• Brainstorm new and creative growth strategies


• Collaborate with internal teams to create adapted sales offerings


• Regularly update Hubspot CRM database


• Instrument conversion points and optimise user funnels


• Collaborate with agencies and other vendor partners