• Application Deadline:
• Position: Head of Digital Services


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 15 years


• Location Lagos


• Job Field Media / Advertising / Branding  , Sales / Marketing / Retail / Business Development 
  

Job Purpose

• Responsible for conceiving, developing and executing the digital strategy for delivering digital adoption and revenue through a well-positioned product portfolio.


• Commercial owner of key digital performance metrics and responsible to drive digital share of recharges, bundle sales, post-paid lines, Fibre and self-service.


• Owner of driving digital channel adoption to the base and enable new businesses and revenue streams for Airtel with a particular focus on selling core and content (VAS, Music, Video, Gaming) products into the consumer and small business segments.


• Accountabilities


• Digital Strategy and Corporate Planning:


• Develop and execute the Digital Strategy that enables Nigeria OpCo to win in the market as a destination for the best digital experience in Communication and Content and to be the Lifestyle Partner of choice of our customers.


• Creates strategic plans to win market share from competitors and keeps abreast of global, local and competitive trends and able to translate into digital strategy and operational/tactical plans for orgnisation and functional counter-parts.


• Developed and managed execution of key strategic initiatives across regulatory, strategic investments, M&A, performance management, corporate planning and business re-organization.


• Set Up Digital Revenue Organizations:


• Run and setup core digital services - Product Marketing (for digital channels adoption) and setup Digital content, advertising and e-Commerce (core, content & other) businesses.


• Creation of adjacent new business and revenue streams by understanding Content (VAS, Music, Video, Gaming) eco-systems and partners and leading the commercial discussions on partnership opportunities and operationalizing plans for strong execution


• Collaborate closely with Commercial teams in Sales & Distribution, Marketing, Brand, Customer Experience and Product to ensure a ‘Digital-First’ culture and that Digital channels are integrated into comms, Go-To-Market and Distribution. Driving business priorities such as churn reduction, acquisition, up and cross sales and brand for core GSM business.


• Drive daily, weekly, monthly activities and campaign calendar to drive and retain customers onto digital assets such as My Airtel App, Airtel TV, etc.


• Building Digital Customer Experience:


• Developing branded customer experience and ensuring consistency of cross channel customer journeys for consumer segments (using customer journey mapping and introducing more generative techniques of research)


• Monitor and measure adoption funnel performance and optimize journey, communication, messaging and all levers in funnel to attract and retain customers on digital assets.


• Custodian of app customer experience and optimization. Ensuring the digital channels are serving customers’ telco and content needs


• Innovation and Content:


• Drive exceptional focus on digital platforms to drive revenues from content, help drive data penetration through building an exceptional and segmented experience


• Ability to spot trends and understand seasonal cycles to develop new content/VAS opportunities through partnerships and/or buying or building.


• Stays abreast of social media trends and uses reputable research/reports on what digital profile of customers and creates plans on product and content roadmap.


• Manage Digital Assets’ Roadmap, Customer Opportunities and Ensure Optimal Spend vis-à-vis Budget and Monitor Performance Against Plan:


• Keep Net Acquisition Costs and others within budget by ensuring effective cost innovation in all areas of digitization.


• Commercial owner of digital/app adoption


• Evaluate, forecast and measure performance against plans


• Lead the production of regular dashboard reports and distribute to executive management with analysis of major digitization trends or issues


• Lead and steer demand planning for demand from other divisions, Digital demand across other teams and own Digital backlogs for Nigeria OpCo and work closely with Group teams for delivery.


• Creation of Highly Effective Team:


• To ensure the functions objectives are delivered through a highly motivated and engaged team. Giving regular feedback and reviews to each team member as this plays a critical role in ensuring employees are engaged and deliver results, leading to lower attrition of people hence protecting talent.


• Develop a bench strength of future leaders through coaching, mentoring and guidance.

Dimensions:

• App Adoption of Revenue Generating Smartphone Base:


• ARPU per digital user through Digital Services (VAS, Video, Music, Gaming, etc.)


• Base management of digitally acquired base


• Customer satisfaction score on digital journeys


• Digital share of recharges, bundle purchases, post-paid sales and self-service;


• Average Revenue per App/Digital user


• Cost to acquire post-paid, Broadband and enterprise GSM sales


• Monthly revenue across digital assets such as My Airtel App, My Airtel TV and new digital platforms


• Incremental revenue contribution from Digital services (VAS, Music, Video, Gaming, etc.)


• EBITDA.

Educational Qualifications & Functional / Technical Skills:

• Bachelor’s Degree in Marketing and Management or like discipline


• An MBA with focus on Marketing/Emerging Markets


• Certifications or additional qualifications in Advertising, Business Administration, communications and management will be an added advantage.


• Relevant Experience:


• Performance Marketing and/or Digital Marketing across large consumer brands


• Has owned channels/products and or PnL for a high profile/ high-revenue or high-volume digital business and has had to drive results through own, team and cross-functional teams’ actions.


• At least 15 years working experience with 7 years or more in a senior management role in Telecoms/Digital/social media / Big Tech / Media / Retail industries.


• Other Requirements:


• Strong People skills- Building Collaborative Relationships, Empowering and Developing people


• Risk taking appetite


• Operational execution and solution-oriented mind-set


• Performance driven


• Business and Commercial acumen


• Good understanding of corporate governance standards


• Should thrive in challenging situations


• Ability to network with global players


• Strong analytical skills and problem-solving skills


• Entrepreneurial Ability.