To be successful as a Brand Manager, you should have a good understanding of consumer behavior, be up-to-date on market trends and continuously monitor competitor activity.
You will also be responsible for conducting research, analyzing data, developing go-to-market strategies and reporting on brand performance.
Responsibilities
Researching and analyzing consumer behavior, market trends and competitor activity.
Establishing budgets, performance specifications and sales estimates.
Developing and implementing strategies that resonate with the target market.
Planning and executing marketing initiatives including campaigns, events, sponsorships and corporate social responsibility programs.
Building brand awareness and increasing brand value and profitability.
Increasing product sales and market share.
Measuring and reporting on campaign performance and assessing KPIs and ROI.
Collaborating with different teams such as marketing, creative, legal, etc.
Requirements
Candidates should possess an HND / OND qualification with 2 - 7 years work experience.