Brand Manager at Graceland Concept

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
3 years ago

Additional Details

Job ID
28449
Job Views
96

Job Description



Job Description



  • To be successful as a Brand Manager, you should have a good understanding of consumer behavior, be up-to-date on market trends and continuously monitor competitor activity.

  • You will also be responsible for conducting research, analyzing data, developing go-to-market strategies and reporting on brand performance.


Responsibilities



  • Researching and analyzing consumer behavior, market trends and competitor activity.

  • Establishing budgets, performance specifications and sales estimates.

  • Developing and implementing strategies that resonate with the target market.

  • Planning and executing marketing initiatives including campaigns, events, sponsorships and corporate social responsibility programs.

  • Building brand awareness and increasing brand value and profitability.

  • Increasing product sales and market share.

  • Measuring and reporting on campaign performance and assessing KPIs and ROI.

  • Collaborating with different teams such as marketing, creative, legal, etc.


Requirements



  • Candidates should possess an HND / OND qualification with 2 - 7 years work experience.


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