• Application Deadline:
• Position: Senior Marketing Manager


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 8 years


• Location Lagos


• Job Field Sales / Marketing / Retail / Business Development 
  

Responsibilities

Strategy and Execution:

• Generate integrated and targeted marketing strategies that grow market share and the brand’s reputation, improve our customers’ experience and ultimately drive growth/acquisition


• Develop and implement a company-wide go-to-market plan, working with all departments to execute intentional actions to execute strategy and achieve the business plan objectives


• Ensure alignment of business and brand objectives to increase awareness, consideration, purchase, and brand loyalty


• Develop the core positioning and messaging for the product


• Establish brands’ annual objectives, strategies, positioning, tactics and measures


• Develop an understanding of all elements of the business – Value chain, distribution, etc. – to create long-term barriers to entry against competitors in a highly competitive marketplace


• Create awareness and understanding of MultiChoice (product) brand identity


• Implement and manage a “Brand Visibility Program’’ improving visibility of the products/brand at various touch points


• Conduct research analysis and interpret feedback to inform and continuously improve marketing strategies (including optimizing reach, recall, engagement, and other marketing metrics to maximize ROI)


• Formulate, develop and implement creative advertising, media, and promotional campaigns for channels


• Obtain customer insight to identify and evaluate strategic and innovative revenue generating sales initiatives

Operational Delivery:

• Propose, formulate, develop, and initiate relevant, suitable, and cost-effective marketing initiatives (including advertising, sponsorships, events, brand activations, promotions etc.) that contribute to creating and growing awareness, demand, and equity for Multichoice brands within the Region


• Evaluate market trends to maximise business opportunities and mitigate emerging issues/concerns


• Lead the development of creative briefs for DStv and GOtv


• Manage ad agency performance and deliverables including briefing, and development of DStv/GOtv market roadmap and overseeing national and strategic brand campaigns Redefine promotional activity including below the line (BTL) and channel-specific marketing across all channels Evaluate market trends to address business opportunities and issues


• Develop the core positioning and messaging for the product within the northern region.


• Track and analyse brand/product performance and trends in terms of volume and profitability


• Constantly monitor performance of DStv and GOtv to ensure they meet company objectives


• Prepare and present regular feedback and performance reports


• Administer tactical programs of the assigned product line and assist in the development of MultiChoice Nigeria (MCN) product.


• Lead marketing launch plans for a variety of products


• Lead development of creative briefs


• Build new businesses, great products and iconic brands


• Constantly monitor performance of managed brands/products to ensure it meets company objectives

Relationships and Service Support:

• Leverage external and internal networks to identify optimization opportunities


• Create and manage working relationships with above the line (ATL) & below the line (BTL ) agencies, media houses, super dealers, authorized distributors, and accredited retailers with a view to leverage the relationships to achieve MCN business goals and objectives.


• Identify and analyze potential partner relationships for the product.


• Maintain close contact with sales and distribution functions to “sense check” business conditions and trends.

Marketing Budget Management:

• Manage the annual Marketing (Brand) budget and forecasting activities


• Track and manage marketing spend


• Continuously identify areas for improved efficiency


• Rigorously monitor Marketing performance against approved budgets and put measures in place to address variances. Continuously identify areas for improved efficiency

People Management:

• Ensure that the team is adequately resourced and that the team is equipped and enabled to perform (attraction, selection, retention & development of Marketing team)


• Manage performance of team members


• Facilitate development of team members and ensure under performers identified, improved, or removed


• Display ethics in leadership and decision making


• Ensure departmental goals are understood and actively pursued by team; work responsibility clearly delegated


• Performance reviews to be conducted regularly, ensuring everyone has a clear picture of current performance, recognition given where it is due and low performers are acted upon


• Ensure coaching and mentoring of team members


• Ensure coaching and mentoring of team members

Qualifications

• Candidates should possess a Post Graduate (preferred)

Experience:

• A minimum of 8 years marketing experience (or similar experience in a commerce, business administration or sales role)


• 5 years of management experience


• Experience in the media and entertainment industry would be beneficialWorking experience in Africa would be beneficial

Technical Competencies:

• Conceptualization of strategies, campaigns, etc.


• Technical/functional brand strategies knowledge


• Expressive written communication skills


• Content creation


• Market/target audience analysis


• Ability to initiate action and get work done


• Detailed commercial and financial acumen, balanced with creative flair


• Brand Strategy, development and management


• Content marketing strategy, development, execution and optimization


• Copywriting and content creationVendor and Media agency management


• Commercial acumen


• Developing value propositions


• Data/market analysis and interpretation


• Competitive analysis


• Reporting and Research


• Financial Management/Budgeting Basic understanding of related marketing regulations

Behavioural Competencies:

• Strategic Thinking


• Relationship building


• Conflict resolution


• Decision making


• Critical appraisal


• Holistic thinking


• Persuading & Influence


• Coaching Networking


• Risk Management


• Negotiation Skills


• Future Oriented