Job Description
We are seeking a talented, hands-on, data-driven growth marketing manager who is passionate about our mission to drive growth for businesses in Africa. As our growth marketing manager, you will be responsible for managing and achieving all OKRs related to awareness, acquisition, activation, retention, and revenue. If you are a strategic thinker with a strong analytical background, we want to hear from you!
Qualifications
- Proven track record with managing growth marketing in a Fintech/Business/SAAS focused startup.
- Experience in executing acquisition campaigns across a range of marketing channels. Proven problem-solving skills and a willingness to take on challenges and get the job done.
- Expertise in product-led and customer-focused companies, with a track record of driving innovation and generating new ideas.
In this role, you will get to:
- Work to optimize conversions across the AARRR funnel.
- Define, set up, and implement growth and experimentation methodology.
- Create, manage, and coordinate co-marketing campaigns with key partners.
- Collaborate with the team on partnerships and product marketing efforts to increase awareness of the Byte brand.
- Lead the customer acquisition model and drive growth through marketing efforts.
- Work with the senior management team to optimize acquisition channels.