• Application Deadline:
• Position: Head of Market Research


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 7 years


• Location Lagos


• Job Field Sales / Marketing / Retail / Business Development 
  

The Head of Market Research will partner closely with product and brand marketing to drive the research and insights strategy. The ideal candidate will be both analytical and creative, collaborative, and act like an owner. We’re excited about research leaders who have a strong results orientation and know how to create value in an agile, fast-paced, high-performing environment.  

Job Responsibilities:

• Initiate, lead, and execute research to answer high-priority business questions such as: Business Health (e.g. NPS, Brand Trackers), Product and Marketing Assessment (e.g. Features tests, Concept Testing), Audience and Category assessments (e.g. Audience Segmentation and Targeting)


• Design and recommend the best research methodology (qual/ quant/ behavioral) to answer complex business questions and manage end-to-end research projects, building on expertise in research and statistics to address key business challenges


• Scope and design global research projects /action plans with key business goals and planning timelines in mind


• Draft questionnaires and discussion


• Manage end-to-end project set-up and execution (in-field) in close collaboration with the research operations team


• Analyze data (using a variety of tools and resources) - includes survey-based data and linking to behavioral data when relevant


• Translate research findings into clear business implications and drive increased interest for research through internal presentations, conference participation and events


• Work closely with Product and Brand Marketing Stakeholders to ensure insights are converted to action


• Ability to deliver on strategic research and insights, change stakeholder perceptions on product roadmap decisions and elevate the Market Research team by introducing new research methods


• Ability to proactively shape and lead Sales Solutions market research prioritization through collaboration with cross-functional partners including product and brand marketing, UXR, product and business operations


• Ability to recommend and execute on appropriate methodology based on business need and resourcing parameters – may include more in-depth in-house quantitative research, agile/quick-turn methods, and/or leveraging external research agency partners, as well as mix of ad hoc and tracking/programmatic research


• Developing a curiosity and understanding around B2B sales and the behavior and mindset of sales professionals

Requirements

• 7+ years of market research experience (e.g. designing questionnaires, data analysis/synthesis)


• BA or BS degree


• Experience with qualitative and quantitative research, synthesizing key implications


• Experience working with and analyzing large data sets


• Experience with influencing decisions in complex, matrixed organizations


• Understanding of SaaS sales products and B2B research experience is a plus


• Strong leadership and communication skills


• Ability to analyze complex data sets


• Advanced level in Excel and PowerPoint

Benefits

• Join a market leader within the Insurance space


• Attractive Salary & benefits


• Unlimited leave days


• Fantastic work culture


• Work and learn from some of the best in the industry


• Great work-life balance