• Application Deadline:
• Position: Head.Brand & Creative Services


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 8 years


• Location Lagos


• Job Field Media / Advertising / Branding 
  

Job Summary        

• Build a stronger, vibrant brand and improve the brand health KPIs


• Develop and ensure implementation of the company's marketing communication strategy for various segments.


• Lead and direct internal creative development that align with overall brand positioning


• Ensure EMTS's brand visibility via appropriate communication channels e.g., digital, print, OOH and electronic media.

Principal Functions        

Tactical

• Provide strategy articulation of EMTS's marketing communication strategy including strategic direction, policies, procedures and guidelines.


• Keep abreast of global and local best practice as it relates to the unit's activities.


• Lead and direct internal creative services team to deliver on articulated brand positioning


• Continuously review the unit's activities, make recommendations for improvement, and implement approved initiatives to ensure enhanced performance of the team.


• Identify required resources, personnel, and funding to achieve the unit's strategy.


• Establish and maintain relationships with key internal and external stakeholders especially media agencies.

Operational

• Coordinate and manage all activities of the marketing communication function and ensure compliance with defined policies, procedures, and guidelines.


• Execute marketing communication plans for promotions, events/sponsorship, and other marketing activities/initiatives as well as other business communication requirement.


• Coordinate and manage all marketing/brand related communications (graphic and print materials) originating from the organization and ensure quality and consistency with the preferred brand guidelines, CI and established specifications/standards.


• Ensure all marketing communications address specific information needs of target customers as well as provide clarity on products and service offerings.


• Provide input to all marketing communication contracts with vendors/media agencies as required and monitor their activities to ensure adherence with service level agreements.


• Ensure constant accessibility to accurate product information by relevant users (existing/ prospective customers).


• Ensure consistency of EMTS's brand identity with its international operations and ensure that all enhancements/modifications to the brand policy are effected as required.


• Implement the unit's work programs and plans in line with agreed upon procedures and guidelines.


• Plan and manage the human and material resources of the unit to optimise performance, morale and enhance productivity.


• Manage inter-functional relations to ensure synergy across the various departmental functions.


• Provide leadership and guidance to team members and manage subordinates' performance towards the achievement of overall team objectives.


• Monitor and control the budgetary needs of the unit.


• Prepare/compile agreed periodic activity and performance reports for the attention of the Director, Marketing Communication


• Perform other duties as assigned by Director, Marketing Communication

Educational Requirements        

• First degree in Marketing, Communication, Business Administration or any relevant discipline from a recognized university.


• A Master's degree in Marketing, Marketing Communication, Advertising or relevant post graduate programme is an added advantage


• Minimum of 8 years work experience with at least 5 years in an advertising agency (or agencies), in addition to a minimum of 3 years in the telecoms industry.


• Previous experience in brand development/marketing communications / digital marketing management.

Knowledge

• Adverting industry knowledge


• Integrated Marketing Communications Management


• Brand management experience


• Creative process management


• Electronic, Digital, OOH and print production management Skills


• Strategic thinking


• Creative capabilities


• Innovation


• Results Orientation


• Project management


• Leadership & People Management


• Presentation/Facilitation


• Stakeholder Relationship Management


• Communication


• Personal Effectiveness Behaviour


• Customer Focus


• Passion for Excellence


• Integrity


• Empowering people


• Growing people


• Team work