• Application Deadline:
• Position: Head.Media & Go-To-Market


• Job Type Full Time


• Qualification BA/BSc/HND , MBA/MSc/MA


• Experience 8 years


• Location Lagos


• Job Field Media / Advertising / Branding 
  

Job Summary        

• Develop and ensure implementation of the company's media planning strategies consistent with brand marketing objectives across all segments


• Ensure effective visibility in media channels and consumer touch points for the corporate and product brands and efficient media buy


• Lead and develop go-to-market strategy and process for service or product launch


• Align with cross-functional team to ensure all route-to-market are explored and P&S launch operations run smoothly to reach the last mile

Principal Functions        

Tactical

• Develop an effective media planning and management strategy for all media channels


• Develop an effective route-to- market strategy for


• Provide input to the articulation of EMTS's go to-market plus media planning and management strategies as well as its go-to-market strategies including policies, procedures and guidelines


• Keep abreast of global and local best practice as it relates to product & services go-to-market as well as media strategy, planning, buying and management


• Continuously review the unit's activities, make recommendations for improvement and implement approved initiatives to ensureenhanced team performance


• Identify required resources, personnel and funding to achieve the unit's strategy


• Establish and maintain relationships with internal and external stakeholders especially media agencies

Operational

• Coordinate all activities of the GTM and media planning and management unit and ensure compliance with defined policies, procedures and guidelines


• Coordinate the development of GTM and media strategies and plans in-line with brief from all user groups to deliver campaigns that meetuser requirements showing medium, timing, fighting pattern, weight and cost estimate


• Execute media plans for promotions, events/sponsorship and other marketing activities/ initiatives and evaluate effectiveness and efficiency of campaigns via GRP, CPT, Reach/Frequency, Audience rating etc


• Generate in-depth insights via clear and deep consumer needs understanding including   customer validation, customer persona creation etc

Ensure

• Provide input to all media planning and monitoring contracts with vendors/media agencies as required and monitor/manage them to ensure adherence with service level agreements


• Ensure GTM and media operations are in line with international best practice


• Interpret customer analysis and media research as well as other marketing data for usable insights and turn into measurable impact


• Recommend targeted, innovative media vehicles consistent with media strategies including possible barter arrangements


• Articulate and recommend customer relevant go-to-market vehicles suitable for specific product/service launch


• Source in-country market, regional and global insights/ideas for competitive benchmarking and decision-making


• Coordinate the development process for strategic media planning and buying across traditional (TV, Radio, Print, Outdoor) and non-traditional (Online, Mobile etc) media


• Implement unit's work programs and plans in line with agreed upon procedures and guidelines


• Plan and manage the human and material resources of the unit to optimize performance, morale and enhance productivity


• Manage inter-functional relations to ensure synergy across various departmental functions


• Provide leadership and guidance to team members and manage subordinates' performance towards the achievement of overall team objectives


• Manage assigned budgets and delivery timelines to deliver maximum benefit to the business


• Prepare/compile agreed periodic activity and performance reports for the attention of the Director, Marketing Communication


• Manage and coordinate activities  GTM & media to ensure timely and appropriate delivery of all briefed projects


• Perform other duties as assigned by Director Marketing Communication.

Educational Requirements        

• First degree in a relevant discipline from a recognized university.


• An MBA or relevant postgraduate/ professional qualification


• Minimum of eight (8) years' work experience with at least three (3) years at managerial level.

Experience,Skills & Competencies        

Knowledge

• Industry knowledge


• Media and Public Relations Planning and Management


• Campaign Management

Skills

• Strategic thinking


• Innovation


• Results Orientation


• Leadership & People Management


• Presentation/Facilitation


• Influencing/Negotiation


• Relationship Management


• Communication


• Personal Effectiveness


• Behaviour


• Customer Focus


• Passion for Excellence


• Integrity


• Empowering people


• Growing people


• Team work