Job Description
Job Summary
- He/ She would be responsible for researching and developing marketing opportunities including advertising and public relations, planning, and implementing new sales plans.
- He/ She will also manage both the marketing and the sales team and will perform managerial duties to meet the company's operations goals.
Duties / Responsibilities
Strategy:
- Define objectives, strategies, and action plans for sales; with a view to improving short and long-term sales and earnings for the organization
- Define strategies to market the company’s solutions and services
- Collaborate with other business units in the development of business models for use in the organization and develop measurement strategies to support ongoing strategy development and project optimization.
- Develop a sales and marketing strategy that will identify and open new channels
- Leading organizational change to transform performance
Client Relationship:
- Manage client relationships through all phases of the sales cycle
- Develop strong relationships with relevant trade groups, professional associations, non-governmental and governmental organizations on behalf of the company
- Create frameworks and platforms to constantly engage customers and build loyalty
- Represent the company at events and trade meetings to promote its solutions and services
- Penetrate, develop, and close prospective accounts in existing and new sectors
- Sell the company’s services to potential customers in line with agreed procedures
- Review customer activity, anticipate consumer needs and improve customer satisfaction
Budget:
- Outline and manage sales/marketing budgets
- Define, drive, manage the realization of quarterly/annual revenue targets and budgets
- Forecasts annual, quarterly, and monthly revenue streams with minimal deviations
- Present sales/marketing revenue and expenses reports with realistic forecasts to the management team
Market Intelligence:
- Gather market intelligence and customer information from the field and interpret in sales and strategic planning functions
- Identify emerging markets and market shifts while staying fully abreast of new entrants, products, and competition status
- Identifies marketing opportunities by analyzing and defining the total market, market share, competitor market share, and available market share by product market
- Articulate marketing activities and initiatives to create top of the mind awareness of the company and its products and services
New Product Development:
- Champion the execution of new products developments
- Collaborate with the product team to better understand products and promote these products to potential customers.
- Collaborates cross-functionally to drive the Customer to Concept process to bring new products to market
People Development & Team Management:
- Supervise the Marketing team and align their activities to the strategic direction of the company
- Train the sales team by establishing programs or seminars in the areas of new services and growth, sales of emerging services in new sectors, competitive strategies
- Motivate the sales teams to achieve their goals while managing the sales team and its operations
Education and Experience
- A Bachelor’s Degree in Marketing or Business management related field. MSc/MBA is an added advantage.
- 7-12 Years of relevant Experience
- Goods knowledge and use of Microsoft Office packages & ERP systems (Knowledge of Navision& SharePoint will be an added advantage).
- Candidate must be living in Edo state or its environment
Required Skills / Abilities:
- Proficiency in Microsoft Office tools (Excel,Word,Powerpoint etc.)
- Proficiency in CRM software.
- Analytical Skills
- Planning & Organizing Skills
- Leadership
- Excellent negotiation and selling skills
- Networking
- Execution & Delegation Skills
- Decision Making
- Communication skills
- Excellent interpersonal skills
- Driving teamwork
- Creative Thinking - Thinking out of box
- Strategic Thinking