• Application Deadline:
• Position: Product Marketing Manager


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience


• Location Lagos


• City Lekki


• Job Field Product Management  , Sales / Marketing / Retail / Business Development 
  

About The Role

• We intend to grow our creator audience globally. We also intend to be very visible on all online channels. We’re looking for someone who’s ideally a creator community member or at least at home within it.


• This person will also be responsible for our creator acquisition efforts across all our products.

Engagement And Evangelism

Responsibilities

• Responsible for implementing tactics to expand our creator audience and drive thoughtful engagement across our platforms


• Working to create a positive and engaging experience for users on the platform and for followers on social media


• Growing, monitoring, and incentivizing creator communities across social networks and digital channels


• Engage in a combination of community engagement that drives brand awareness and customer acquisition. It’ll also be customer advocacy that drives retention


• Take the lead on defining what our community is, and segment them in a system that helps us give and extract value effectively


• Manage all community-led offline efforts


• Work closely with the rest of the marketing team to leverage content and other assets to engage and inspire our community

Communications

• Play a key role in shaping our voice


• Lead all the comms initiatives across all segments of our community

Research Reporting, And Intelligence

• Relay valuable insights to relevant stakeholders across the business


• Responsible for optimizing our performance across multiple channels, based on the insights you’ve garnered


• Monitor trends and use them to guide our efforts


• Write regular reports that will pack insightful punches and inform our future initiatives

Job Requirements

You’ll be a great fit if you have the following skills:

• You have proven experience fostering communities across multiple platforms e.g. Facebook, Whatsapp, Telegram, Instagram, TikTok etc.


• Design promotional campaigns for new products and markets


• Experience with offline events and communities is not a requirement, but it’s a nice-to-have


• You’re very familiar with the creator space


• You have experience creating content across a range of formats


• You have an understanding of digital trends, how they work, and how they change fast


• You have experience using analytics tools and suites


• You’re a persuasive writer, with strong verbal communication skills to go with it


• You’re comfortable executing email campaigns or running basic ads. It’s not a requirement, but it’s nice to have


• Create guidelines that define our company’s voice both online and offline (including terminology and slogans)


• Your first instinct is to be optimistic and positive, even under pressure


• You have an insatiable appetite for trends and the pulse of the zeitgeist


• You have a high fluency in the world of social across all major platforms (Twitter, Facebook, Instagram, Tiktok, LinkedIn)


• You have strong project management skills


• You’re comfortable working effectively in a fast-paced, kind, and excellent team


• You have a very experimental mindset, and understand that the work is never truly in its final form


• You are result-oriented because while content isn’t just good because it’s pretty, it’s great because it produces results that data can show us.