Planning digital marketing campaigns, including web, SEO/SEM, email and social media
Manage company's social media channels (LinkedIn, Facebook, Twitter, Instagram), communicate with followers on all social media pages, respond to queries and monitor audiences reviews
Write original content for the website and eye-catching creative briefs for social media platforms
Understand and report trending topics in digital media and education
Continuously develop content to increase the brand's social media presence
Create and manage content across our online platforms.
Brainstorm new and creative growth strategies for the company
Launch advertisements to increase brand awareness
Co-create and follow a communication plan for social media & email communications with the Marketing Manager
Analyse and evaluate social media campaigns strategies to determine its efficiency or otherwise.
Requirements
You will need to;
Possess a Bachelor's Degree qualification with at least 3 years’ proven working experience as a Digital Marketer.
Demonstrable experience managing SEO, marketing database, email and social media.
Ability to use the Canva tool
Experience in creating effective digital marketing campaign strategies for engagement, education and conversion.
Knowledge of website analytics tools (e.g., Google Analytics, Google Adwords, Mailchimp)
Track leads generated from various marketing channels
Experience and/or background in the education sector is added advantage but not compulsory.