• Application Deadline: Sat, 31 Dec 2022 00:00:00 GMT
• Position: Digital Marketing Officer


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 2 - 4 years


• Location Lagos


• Job Field Media / Advertising / Branding 
  


• Salary Range ₦100,000 - ₦150,000/month
  

Summary of Responsibilities

The Digital Marketing Officer is responsible for planning, implementing, managing and monitoring company's Digital and Social Media strategy for Vaults & Gardens in order to increase our online presence, brand awareness, improve Marketing efforts and increase sales.   

Specific Duties and Responsibilities

• Redesign and manage Vaults & Gardens website to ensure it is well designed & functional, easy to use, fresh quality content, optimized for mobile platforms, readily accessible content & location, optimized for search & social web and clear calls to action.


• Develop strategy, implement and manage our digital and social media channels


• Oversee day to day management of campaigns and ensure brand consistency


• Supervise all aspects of digital and social media interaction between customers and the company, and ensure a positive customer service experience


• Create actionable plans to both grow and maintain followers through popular digital and social media platforms such as Google, Twitter, Facebook, YouTube, LinkedIn etc.


• Ensure progress on all platforms by using analytical tools such as Google Analytics and other marketing tools such as Buffer


• Measure the success of every digital and social media campaign & oversee content


• Stay up to date with latest social media best practices and digital media technologies


• Work with copywriters and designers to ensure content is informative and appealing


• Collaborate with Marketing, Sales and Business Development teams


• Monitor Search Engine Optimization and user engagement and suggest content optimization


• Communicate with industry professionals and influencers via social media to create a strong network


• Monthly monitoring and reporting of traffic and traction on all social platforms and website. The number of traffic that resulted into calls or enquires will measure the traction.


• Provide constructive feedback


• Provide constructive public relations that sustains and grow the company’s brand name.


• Any other function that may be assign by the General Manager and the Group Managing Director.

Minimum Educational Qualifications and Work Experience

• BSc degree in Business, Marketing or other relevant field


• 2-3 years of Social Media management experience


• Social Media Strategist using all digital and social media for brand awareness and impressions


• Excellent knowledge of Facebook, Twitter, LinkedIn, Instagram, Google+ and other social media best practices


• Understanding of Search Engine Optimization and web traffic metrics


• Familiarity with web design and publishing


• Critical thinker and problem-solving skills


• Great interpersonal, presentation and communication skills